Social media is one of the best ways to connect with your target audience and start the right conversations; it’s also a space that doesn’t rely on hard selling and conversions. That said, it’s also a competitive space that requires regular content and creative strategies for engagement.
Series Posts
Look at our content calendar for the last twelve months. Is it full of random posts with irregular engagement? If so, you might want to change gears and create posts encouraging specific target users to follow your account and make comments; they work well.
A series of posts could be in the form of challenges and competitions, or they could be stories or a miniseries of comics with cliffhanger endings. Social media newsfeeds sometimes have a life of their own, but there’s no reason you can’t use their creativity to improve brand engagement.
Give Aways
People love the word “free”. It’s easy for them to get involved if it's a simple challenge. Think of a giveaway that suits your brand and consider how to gain more followers with a competition or challenge. Running giveaways are an excellent way to change up your content and offer something fresh, so make sure your giveaway posts are pretty infrequent.
Focusing your giveaway on your brand will attract the right people and grow your social media following with relevant customers. Giveaways are an excellent way to change your content and offer something fresh, so make sure your giveaway posts are infrequent.
Ask Me Anything
Ask me anything; posts are an excellent way to dialogue with existing customers and grow your audience. Whether you post written or video content, there is only so much information you can convey, and customers will always have burning questions.
An ask-me-anything session is a live video format where you share your knowledge and experience while giving your audience plenty of time to ask questions. This is an excellent chance to engage with your audience personally and grow the brand.
Social Takeovers
If you feel like your social media content has plateaued recently or need fresh ideas to improve your analytics performance, consider a social media takeover. A social media takeover involves giving the reins to another social media professional for some time.
An alternative social media producer's approach helps to freshen up the content and improve engagement. For example, a social media producer might use an alternative channel and sign up for a WhatsApp Business number to connect with different users.
Content Shares
Content on your social media website doesn’t have to be original. This might surprise some brand owners who spend a great deal of time crafting original posts, but the truth is that social shares and retweets can be just as effective for engagement as well-made content.
Making a quiz
Content creation thrives the most when it is engaging, informative, or beneficial to its viewer, and thanks to the exponential increase of users visiting and interacting with one another through social media platforms or online forums, it is now easier than ever to produce something for an audience to interact with, and see.
You can make a blog or video you intend to post and interact in many ways. One idea you could consider implementing in your next post is using a quiz. People love to have fun now and then and test their knowledge on various subjects. You can be original and use your knowledge or imagination to create a quiz for your social media posts, or if you need a little help, find a quiz maker to make one for you.
If this is an idea that you think will apply to and be enjoyed by your target audience, why not make it a weekly event? People enjoy having a little fun now and then; many also enjoy routine and consistency. Not to mention that the questions you provide to your viewers will help you shape any future content you create based on their answers.
So, if you want to post content on social media regularly, why not try out one of these best content ideas to post and see how you get on?