With all the changes in search engine algorithms, it can be challenging to stay ahead of the game. But this is where SEO comes in! Whether you're a small business or a big brand, your sites need to rank well and get traffic. You should know some things about SEO and how it will change by 2022.
Artificial Intelligence Will Impact SEO
Many people say that artificial intelligence will significantly impact SEO in the future. There are many reasons why this might be true. For example, AI bots can read content and determine its appropriateness for a particular search engine result page. This means that these bots can identify spammy or low-quality content, which will rank it lower than other, more valuable pieces of content. These bots can also scan for popular keywords with consumers, which can help marketers better understand what their target audience is searching for.
The potential changes in SEO because of AI are pretty scary for some people who rely heavily on SEO rankings today. But don't worry! There are ways to prepare for this change if you want to keep your business ranking high on Google or other search engines.
Video Will Play A Huge Part In SEO
In 2016, Google announced that it would boost videos in its search engine results pages so that video will play a massive part in SEO in 2022. It will depend on the length of the video and how many people have shared it on social media, but your SEO efforts will need to include a video if you want your site to rank.
Many small business owners often don't know where to start for SEO. This is especially true for those who are not tech-savvy or don't have time to devote themselves to this task. The good news is that there are people who specialize in this field and will help you with your SEO needs - check out this financial services seo guide for more tips.
Voice Searches Will Increase
Voice searches will be a big part of SEO in 2022. The only problem is that you don't know the voice search until it happens. For example, Google's voice-activated assistant, Home, doesn't work with the phrase "search for …". Instead, users must say "OK Google" before their request. This means that you can't pre-plan your activities to take advantage of this aspect of SEO.
Websites Need To Be Accessible To All
In recent years, Google has been following a trend of favoring mobile-friendly websites. It's more important than ever for sites to be accessible on all screens, which is why responsive design is so important.
Focus on Semantically Related Keywords
SEO in 2022 will be all about semantic relevance. For example, if you're writing content for a food blog, you might include words like healthy, recipes, or cooking. You could also use synonyms of these words.
Keyword research is essential when doing SEO. People type keywords into search engines when they want to find something specific - like your site! Remember that keywords are defined as "a word or phrase that is used to specify information sought by a user in an information retrieval system."