Whatever industry you operate in, having a strong internet presence is critical to your success. In addition to establishing reputation and garnering trust, having a strong online presence allows you to attract new consumers and keep existing ones.
The first step in developing an internet presence is to have an operational, well-designed website, but this isn't enough by itself. You will need to rank well on search engine results pages (SERPs) for keywords and terms that are related to your business in order to attract visitors to your site and assist brand recognition.
Consistent search engine optimisation is the only strategy guaranteed to improve your ranking. You can ensure that your webpages are the first thing consumers see when they search for relevant phrases using an evidence-based SEO approach. While there are hundreds of aspects to consider, you can start by implementing these SEO ranking strategies.
#1 Publish quality, original content consistently
The effectiveness of your SEO strategy is dependent on your content marketing approach. Your website must have new content on a regular basis in order to get good ranks. This content must also be adequately optimised for relevant keywords and phrases. This is how search engines decide if your material is relevant to a user's search query, so making sure you tell Google is critical.
#2 Use an SEO company
In-house SEO management can be a strain on resources, especially for start-ups and small businesses. When determining where your sites will show in SERPs, hundreds of ranking factors are taken into account. To rank on the first page of Google, you'll need to keep up with the most important ranking factors and obtain access to the tools you'll need. However, a dedicated SEO company can take this role on for you so it is one less thing for you to worry about.
#3 Look at your page loading speed
Your website's functionality is vital for user experience (UX), but it also has a big impact on your SEO rankings.If a page takes between one to three seconds to load, the bounce rate is around 32%. Delaying that by just one second can lead to a bounce rate of 90%.Because page loading times have such a big influence on user behaviour, they're a big element in how SERPs rank webpages.
Remember, Google strives to provide the best possible user experience. Anything that detracts from this will almost certainly hurt your ranks. Improving UX through page loading times and other aspects, on the other hand, can help you rank higher in the SERPs.
#4 Get as many high quality backlinks as possible
Every website has a domain authority score, which ranges from 1-100. Your webpages are more likely to rank higher in SERPs if you have a high score. Obtaining high-quality backlinks is one strategy to improve your domain authority and, as a result, your SEO rankings. When your links appear on a third-party site, it functions as an unofficial recommendation and informs Google that your content is worth reading.
