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E-commerce is the present and future of commerce. There are endless opportunities, but getting one is never a guarantee. To this end, the top-ranking website on Google’s search results will likely get up to 90% of the traffic. In a nutshell, your e-commerce site should stand out to optimize sales.
Standing out on the internet takes some work, but it always pays off. Here are five tips to help you attract more leads and boost your sales.
Improve Your SERP Ranking
The top-ranking websites of Google’s search engine results pages (SERPs) get the most traffic. This translates to more leads and sales, while the bottom-ranking websites struggle to get visibility. As such, starting your rise to the top of Google’s SERPs as soon as possible is essential.
There are many tactics for improving a website’s SERP ranking. The easiest is Google’s pay-per-click (PPC) advertising program. This program lets you pay Google to place your website ahead of other top-ranking websites, saving you months of marketing and search engine optimization (SEO) work.
However, you still need to work on your website’s SEO. This is the best long-term solution for boosting your presence on the internet and ranking better. SEO entails a wide range of solutions, ranging from web design to keyword placement, so it's well worth putting the time in to learn as much as you can about SEO and SERPS (and you can click here for a good place to start if you're really not sure where to go from).
Cross-Sell and Up-Sell More
Amazon gets 35% of its profits from selling products related to what the customer bought (or wants to buy). This is an intelligent sales tactic that involves up-selling and cross-selling.
Upselling involves recommending your customers a higher or better product than their original choice. The idea is to show the customer they can get a better deal at a fair price. This entails using visual and textual strategies to showcase better products. Cross-selling involves recommending products that can complement what the client bought. For example, a customer who purchased a pair of shoes may also want a pair of socks.
Some of the best tools for Amazon sellers can also help you implement an efficient cross-selling and up-selling technique for your platform. You can also use automated email and marketing campaigns to create awareness.
Reduce Shopping Cart Abandonment
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More than 60% often abandon their shopping carts, usually when they are about to check out. This may be influenced by a wide range of reasons, including costs. However, your website and sales policies may also share the blame.
Unfriendly shipping policies may make your customers abandon their shopping carts. For example, most shoppers would not be willing to wait for weeks to get their order. Your payment options may also discourage shoppers, especially if you don’t accept popular payment methods.
As such, it is advisable to improve your customers’ shopping experience. For example, consider offering shorter shipping times. It is also advisable to expand your payment options to include all popular credit cards and online money transfer options. You may also consider offering payment plans if you deal with high-cost products.
Optimize Your Site for Mobile Use
Smartphones, not PCs, are the most popular gateway to the internet. Smartphones are convenient because they can fit into the pocket – they also have agile browsers. Consequently, 79% of mobile users shop through their mobile phones.
Smartphones have smaller screens than PCs, which can make it difficult to browse an ordinary website. This is why it is important to optimize your website for mobile use. An optimized website will change its layout to fit every device’s screen size, enabling the user to see everything in a neat arrangement. These websites are also easy to navigate, enabling shoppers to browse as many products as they wish.
Be Active on Social Media
Billions of people around the world spend some time on their various social media platforms daily. These are real people who are ready to engage in many ways, including marketing and shopping. This is what makes social media one of the best marketing platforms.
Social media platforms are excellent for customer engagement. You can communicate with your clients in real-time, giving you an opportunity to learn where you can improve and cement your customer relationships.
Many social media platforms also offer a wide range of marketing tools designed purposefully for businesses. Social media marketing allows you to narrow down your target audience to the most promising leads.
Final Thoughts
The internet may be lucrative for business, but it is also very competitive. However, you can get an edge over the competition and boost your sales using these five tactics. Remember: the competition never ends, and neither does your work.
