Every element of our business speaks to our branding as a whole, but that’s perhaps no more true than in your physical presence and in how you curate your own home base. Your business premises, from its upkeep to its utility, showcases who you are as a firm. Of course, that’s not to say you’re any lesser if you use rented offices or you are a startup working out of retrofitted garage space - what matters is how you utilize this environment, what it looks like, and if your customers or partners are introduced to it.
For this post, we’re going to be giving advice to those who may own a building, no matter how small, listed as part of the assets registered by a company. Inviting potential clients to your firm, recruiting possible staff, or simply increasing your workforces’ career satisfaction can all be influenced by how your premises shows itself, what design decisions you make, and of course, how the little details speak to the quality of your brand.
Let’s consider what that may mean, below:
Private Road Condition
Not only does the condition of your premises curate the first impression you’re liable to get, but the road leading into your parking arrangement will also speak to the quality of your brand. With the best Asphalt Paving Company, you can make sure premises roads, parking environments and other car-accessible areas are in the best condition, limiting the chance of chips and vehicle damage, while also making sure the visual formatting of your outside space is well defined and cared for. This can truly update not only the functionality but the visual competency of your brand.
Windows Cleaning
Dirty windows are noticeable, and not only from the outside. A dirty window will often lead to limited natural light within your interior, which means that staff are liable to feel less alert, happy and generally upbeat within your office space than they could have been. Window cleaning not only helps your building look pristine (especially if the birds have been artful recently), but it shows your willingness to keep up appearances and to pay close attention to each detail. In that respect, your brand looks proud, no matter the architectural design of your business.
Signposting & Brand Confidence
Large signposts embedded or embossed into or against the wall can be a tremendous way of proudly stating your presence. This also goes for your placard outside the building, or just where and how your signposts are placed. The last thing you need is for a visiting business partner to get confused as to the parking situation of your outdoor environment, instead of finding themselves in a loading bay or driving down the wrong direction of a parking lane. With careful signposting, even your new guests will find their way around much more easily and professionally.
With this advice, we’re sure your business premises will impress on each and every front.