Creating A Successful Unboxing Video Campaign To Promote Your Product
Image via DALL-E
Unboxing videos have grown in popularity over the last decade, and even though they might seem strange to watch online, people love them. When there is a lot of excitement about a product, people enjoy watching videos of influencers receiving and opening a new product. These videos serve as a review, but they also bring the viewer into the experience and excitement of opening a hotly anticipated new product.
These unboxing videos get a lot of views, so if your product features them, you will see a significant increase in traffic to your site, and the conversion rate from these leads will be high. Unfortunately, many businesses underestimate the effectiveness of unboxing videos and don’t incorporate them into their social media marketing campaigns. If you are launching a new product soon, here’s how you can build a successful unboxing campaign.
Create A Desirable Product
Before we get into the specifics of creating an unboxing campaign, it’s important to highlight that the product needs to be perfect. Most influencers won’t back a product they don’t like, and their audience won’t be excited about the product either. So, before you do anything else, work hard on the product design process and spend time understanding what your audience wants. If you can create a desirable product that people get hyped about, the unboxing videos will naturally get a lot of hits.
Focus On Amazing Packaging
Unboxing videos aren’t just about the product; they are about the whole experience of unpacking it. So, even though the latter portion of the video will be all about product features, like a standard review, the initial portion will be all about the packaging. Good packaging contributes to the overall product experience, and it helps strengthen your brand, too. People will also comment on the quality of the packaging, whether there is too much packaging, and how durable it feels. Thermoformed plastic packaging (visit https://globalthermoforming.com/ for more info) is ideal if you want something streamlined with many great brands. If you use cardboard packaging, there are great opportunities to create boxes with clever opening mechanisms or packaging that can be repurposed.
When you put the package together, it’s best to put it inside a slightly larger branded box and pack it with other items. This adds another layer of unpacking to the video, and you can put in some branded items like stickers or keychains as free gifts. This makes it more of a rounded unboxing experience and gives you more branding opportunities.
Find The Right Influencers
Once you have the product and packaging right, it’s time to start finding influencers (check out https://shanebarker.com/blog for a great guide). YouTube is the best platform for unboxing videos, so start by looking through different channels. If you do a quick search for products similar to yours with ‘unboxing’ in the title, you should get plenty of hits. Search for influencers who are likely to have a similar target audience to you.
When comparing different influencers, there are a few things you should look for. Firstly, enthusiasm is key. The unboxing process is meant to mirror the excitement when receiving a new product and make customers envious so they head straight to your site and buy one for themselves. If the influencer making the video doesn’t convey that enthusiasm, your unboxing videos will fall flat.
It would be best to look at how they talk about the product. After the initial unboxing portion of the video, there will be a review-style section where they run through the product's features. Enthusiasm is still necessary here, but they also need to explain things well so the viewer can understand why the product will be useful to them.
Finally, look at the video's production values. Remember, when you partner with an influencer, they represent your brand, even if it’s just for a single video. If they make low-quality videos with poor production values, that reflects poorly on you and makes you appear unprofessional.
You should start contacting them when you have a shortlist of potential influencers. You must work with people who love the product. Tell the influencers about the product in great detail so they decide whether they are interested or not. If they are, you can offer a free product in exchange for an unboxing video. Ideally, you should avoid working with influencers who want to be paid because they will create videos for any product, regardless of whether they like it, and the genuine enthusiasm won’t be there.
Use Social Media To Boost The Reach Of Your Videos
Once the unboxing videos are filmed and posted on YouTube, you must use social media to boost your reach. Start by sharing them on all of your social media channels so that if any of your followers haven’t found them yet, they can watch them, too.
Check in on the videos regularly and respond to comments and likes. This is an excellent opportunity to boost engagement and drive more people to your website and other social media platforms.
You should also start a hashtag campaign to accompany the unboxing videos and use it when you share them. If the videos are a hit, this will encourage new customers to film their own unboxing videos and share them, too. This is another excellent way to encourage engagement and organically generate more content to promote your product.
Getting an unboxing video campaign right can be challenging but brings many benefits. There are unboxing videos for almost any product, so you can benefit from this strategy no matter what your business is. yoYouhould see a significant sales increase as long as you create a fantastic product with innovative packaging and work with the right influencers,
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