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Almost everything about a business exists at a specific time and location. It could be objects (such as raw materials, products, facilities), people (such as employees, agents, customers) or even events (such as the delivery of a parcel, the purchase, the production). By understanding how these elements relate to each other through site analytics, companies can make more informed decisions and thus improve efficiency and effectiveness. Site analytics help a business to understand its customers, to address the specific needs of each individual and to optimize business processes. For example if you work within the gas industry, you may need to extract and analyse data to see if things need to change, companies such as https://www.petrobase.io/explorer/ assist with this.
Improving the return on investment
Site analytics can quickly provide an accurate picture of business performance and opportunities. By linking the right information (anything from store sales data to service customer feedback) to very specific location information, you can see exactly where businesses will benefit most from your scarce capital. Through techniques such as heat mapping, businesses can locate investment "centers" at a glance, saving endless time that would otherwise be spent on spreadsheets.
Enhancing customer satisfaction
In order to build a strong relationship between the company and the customers and to have as much loyalty as possible, it is necessary to adapt the products, services and communications to departments and individuals. Detailed location information helps to better serve customers, fulfill their expectations and fulfill all promises, as they help to easily locate customers and their location. By using location-based data, businesses can very quickly isolate the root cause that makes customer service difficult. They can also identify if there are any problems with customer service departments in a geographical area. The advantages that this data can offer to a business are numerous. They can help you see exactly how many stores will be open and in which locations, where they are permanently closed and where they are down, how efficiently each stage of the supply chain works, etc. By finding all this information, a business can be more efficient.
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Analyse finances to put the money into other areas
Getting on top of your finances is key to sink money into other areas such as marketing. Such detailed data can provide a forecast for the profitability of each customer, the efficiency of each product in order to help the company make optimal decisions of its inventories. You can outsource this skill if needed. Detailed cash flows - In the same way the analytical cash flows can check the health condition of the company. The better the analysis of the cash flow situation, the better it is understood how the business operates. A financial analysis can further improve the efficiency of products and customers. Detailed based on value - Value-based analytics can provide a picture of the "what if" situation for better decision-making in the future. Even value can help us see what will change and the result of a decision before implementation. The future can be bright with some attention to detail.
Marketing your business well
A marketing consultant provides guidance to marketing and sales development companies. That is, how they can create products or services, place them on the market and promote (and / or sell) them successfully.
Here are 7 quick tips to start your marketing strategy against the impact of COVID-19
Do not panic. Invest time and effort to plan your strategy to ensure the survival of your business.
Make sure you take precautions and safety precautions recommended by the Authorities, such as increasing cleaning procedures and training your team.
Inform your followers and customers about the company's new strategy against COVID-19, as well as the measures you follow.
Reconsider a new operating strategy, consider whether you can deliver or cover another service that you can manage.
Keep in touch with your followers on social media. You try to provide as much advice as possible to the local community, even when your doors are temporarily closed to the public.
Follow the advice of the local authority and the new rules to help as much as possible in the situation.
Be positive as the crisis will pass sooner or later. And show your customers that you support them in this situation as well as for the period that follows of course.
Offer free products or services.
Not all sales opportunities are the same. From a business perspective, categorizing sales opportunities according to their expected value may make sense, but - as a strategy - it does not always offer the best customer experience. Instead, invest in a strategy that prioritizes the customer by providing free content and services. Such a tactic encourages your potential customers to reciprocate by buying your services. In psychology, this strategy is known as the "principle of reciprocity": People tend to do something good for someone who has treated them well. The only things that can limit your value proposition are: a) your budget, and b) your imagination. Good choices are the contests, the surveys, the discounts with the first purchase of the product, the free trials, the free products and the invitations to events that you organize. Integrate your discount coupons and offers into your automated email system to get more feedback from your buying audience.
Personalize beyond the name.
How many "personalized" emails have you received, in which the only difference is the address? If you check your inbox, you will discover a lot. And yet, there are dozens of ways to become more creative by personalizing the emails you send to your customers. The Adidas, for example, paints and adjusts the emails, according to the sex of the recipient. Nissan send personalized car maintenance reminders to its customers. The Spotify shared by users of what he calls "time machine" with songs that are heard through the platform in the past. Think about how much information you collect from consumers: Age, gender, location, occupation, and more. Use them to personalize as much as you can your communication with each of your potential or existing customers.