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The idea of giving things away might make you fear for your business. If you give things away, why would people need to buy from you in the first place? If you give things away, won’t you lose a lot of money that you’ll struggle to get back? Your fears are valid, but there are too many benefits of giving more things away than downsides. Here, we’ll go through 11 reasons your business should give more things away - take a look and you might just be convinced.
People Will Think Of You Whenever They Use or See Their Freebie
If you give people something they can keep and use, they will likely think of you whenever they use or see the freebie. Better still, if somebody else sees them using it, it’s free marketing for you! For this, you should think about which of your products are most likely to be used. Many businesses like to have things like mugs, pens, and t-shirts made especially to give away - however, there are a few different approaches. It all depends on your goals.
It Leave A Lasting Impression
When you give people something unexpected that makes them smile, it can leave a lasting impression on them. If somebody purchases a product from you, they won’t expect to receive something for free. Unwrapping that free gift will definitely make them feel good and you’ll achieve positive brand association. They’ll definitely make a note to purchase from you again in future.
You’ll Get Great Reviews
People often don’t leave reviews unless they are asked to, and it still won’t hurt you to have a strategy to ask for reviews. However, by giving something away for free, people are far more likely to leave positive reviews off their own back. You may want to give away a smaller version of another product, for instance - something that complements what they have already bought can work. It allows them to try it risk free, too.
You’ll Build Stronger Relationships With Your Audience
Building strong relationships with your audience is always important. It isn't just about selling to them and trying to sell to new customers constantly. Making sure you build strong relationships with the people who have already purchased from you will ensure you have a sturdy customer base. It’s easier to entice previous customers back than it is to gain new ones! You could provide useful items like branded socks from a place like Custom Sock Lab - people always need these items, and they will think of you when they wear them. Simple things like a handwritten note and a discount can also go a long way to build relationships and bring people back.
You’ll Encourage Loyalty
People will be loyal to your business when you provide amazing customer service. You need to make sure everything is on point, from the packaging to the aftercare. Delivery should be fast, communication should be clear, and you should treat every customer like your best customer!
You’ll Teach People More About Other Things You Offer
People will become more aware of your other products and will be more likely to consider purchasing them again when you send out things for free. Around 7 out of 10 people purchase a product from receiving free samples, so you could stand to benefit in a big way if you develop a strategy!
It’ll Help You To Build Your Reputation
Building your reputation is so important, especially in the beginning. If you’re looking to gain traction on social media and even develop a great local reputation, giving things away could be the key. If you package products and free gifts nicely you may get a social media post or two. If you give things away at your premises, even free drinks and cake, it’ll help people to create a positive association with your business and tell others about you.
You’ll Make People Feel Special
Making your audience feel special is one of the best things you can do if you want them to come back to you time and time again. Wrapping up a little gift, even a small one, can make them smile and make them feel important. Personalising your interactions can also work well - which is why handwritten thank-you cards can be so powerful!
You Get Their Trust
Gaining a customer’s trust can be tough, but when you are consistent and provide value, it’s a lot easier. This is an ongoing thing, but you shouldn’t wait to start.
You’ll Create a Buzz
Getting free stuff creates a buzz, both online and in the community. News travels fast! People may see facebook posts and tweets, or they may tell their friends. Word of mouth recommendations are one of the most powerful marketing techniques, as you just can’t buy it.
It’ll Create A Buying Habit
Giving free things away helps to create a buying habit. When you offer something for free, people will likely give your business a try, assuming they have had a positive experience with you. If they like that interaction, then they will come back. This is why it’s so important to put an emphasis on consistency, as each positive interaction encourages the customer to come back again.
So, how can your business start giving things away? You’re not limited to your options! Giving things away at a workshop or event can be a great way to entice people over, but you don’t have to wait for special occasions to give things away. Here are a few ideas:
Send smaller free samples out with every order so that people can try products risk free.
Send items people can use, like pens and tote bags.
Give away things like hot drinks when it’s cold.
Do monthly competitions.
Team up with other well known brands to give things away.
Refund somebody’s order in full just to be nice.
It may sound risky, but there are so many benefits. Try it for yourself and you’ll see!