The photo was taken by aiiapromogifts from Pixabay
Creating a good impression as a company is a skill required for success. When you are in charge of a brand, it is important that the customer always sees the best in you, and this can make a huge impact on the success you see.
Today, we want to look at how you, as a company can make a good impression with your audience and create a lasting impression in the years to come.
Don’t get political
As a company, you may feel strongly about certain things in the media, but you should never allow yourself to be clouded by these things online. As a company, you should stay neutral in political and religious issues to ensure you don’t alienate your customers. A good example of the dangers of getting involved in politics and social issues is CrossFit. After launching the #BlackLivesMatter campaign this year, the CEO of CrossFit made some controversial comments, leading to Reebok cutting ties with the brand and leading CrossFit athletes to leave the sport. Don’t get political!
Create branded gifts
To make a great impression with your audience a good thing to do is send them gifts or offer freebies at trade shows. A badge holder, pen, bag, stress ball, and mug are good choices, and everyone loves a free product. By sending your customers branded gifts like this you can gain free marketing and make a good impression.
Be engaged on social media
Social media is a crucial part of online marketing in this day and age, and as a company, you need to have an active online voice. Being engaged on social media channels is important because you can answer questions, get to know your customers, and build a relationship with them. By answering comments on social media often, you show your customers that you care about them and their ideas, bringing your company a great reputation.
Fight for a cause
One way to win the hearts of followers is to fight for a good cause and perform charity work. As a business owner, you have a unique advantage and power to change the world. By supporting a charity or a cause you believe in, you can make a difference and gain your followers' support.
Create a Donor Advised Fund
Helping out charitable organizations is a great way to give back to your community, and win the hearts of your customers. What is a Donor Advised Fund? Using donor advised fund management from Crewe Foundation allows your customers to see you as a company who takes their social responsibility seriously. Furthermore, it allows you to make a difference to a cause that matters to your customers and show that you are always looking for an opportunity to improve the world that your company operates in and your customers live in.
Donor Advised Funds such as Crewe Foundation allow you to declare funds in the form of a wide range of assets including monetary donations. With these donations you can recommend grants to your favourite charities, the foundation ensures that your money and other sources pooled together are going to the right places and additionally enjoy the benefits of being tax free and bypass capital gains taxes.
Host an event
If you are a relatively new company looking to gain a following fast, hosting an event is a great idea. For a restaurant, this may be a tasting party; for a store, it could be an open evening with drinks and snacks; and for an online company, you could rent out a venue and present your vision and views. Inviting members of the public in your local area to join you in an event is a great idea, and it will give you the opportunity to share your ideas and gain a real following that can last.
Try these tips today to make a great impression on your audience and gain business success this year.