Creating a buzz is essential for business. Companies that do it find that they’re able to expand beyond all expectations and become leaders in their industries, while those that don’t can go on struggling for years.
In a sense, your ability to generate a buzz is the core mission of your business. When people can’t help but talk about what you’re doing, then you’re onto a winner.
Unfortunately, most brands fail in this respect. People aren’t talking about them.
Usually, when this happens, there isn’t a fundamental problem with the business. Instead, there’s an issue with how it is conveying its message.
In this post, we take a look at some of the most common reasons why brands fail to create a buzz, and what you can do about it.
You’re Ignoring Charitable Causes
Many of the world’s biggest brands make a point to support charitable causes, according to https://www.businessinsider.com/guides/gifts/companies-that-give-back?r=US&IR=T. They donate a portion of their revenues to things like mental health support, humanitarian aid, and development projects.
Charity has the feel-good factor. Companies that get involved in it are likely to appeal to the vast swathe of customers who want to shop with ethical firms.
Setting up a relationship with a charity is surprisingly easy. Choose one that your customers will like and then donate a proportion of your revenue to it, telling your audience where the money is going and what’s being done with it.
You’re Sharing Products, Not Experiences
Businesses create products and services, but that’s not really what they sell on a psychological level. Instead, they’re selling passion and experiences.
Therefore, all of the top brands focus on psychology first, and products second. They know that if they can fulfil a psychological need in their customers, everything else will follow.
If you’re focusing exclusively on your products and services right now, it’s worth considering a change of tack. Instead of thinking about what your products and services do, consider more how they can make people feel.
For instance, if you sell chauffeur services, talk less about the quality of the cars, and more about taking the stress of transport off your clients’ hands.
You’re Not Transparent
These days, consumers love transparent companies – those that are completely upfront about their mission and what they want to achieve in the world. What they don’t like is firms that have a habit of beating around the bush, keeping secrets, and generally remaining silent as far as corporate responsibility is concerned.
Again, the trick here is to simply open up more. Be clear on your mission and what you’re trying to achieve. Give everyone on your team a sense of what you are collectively trying to accomplish so that they make the right micro decisions to bring you closer to that goal.
Setting up a mission is easier than you might think. Just ponder on why you set up your brand in the first place. Then the answer should come to you quickly.
Your SEO Sucks
You might have a great mission and be supporting charitable causes, but if your SEO sucks, people won’t find out about you. You’ll remain hidden under a mountain of content online.
Sites like https://tessa.tech/virginia-seo/virginia-search-engine-optimization/ explain the value of search engine optimization. If you can boost your position in search results for various keywords, people are much more likely to find your brand and solicit your services.
Yes, boosting your search ranking can take time, but it’s worth it. Plus, it cuts down on the amount of PPC advertising that you need to do.
You Could Teach, But You’re Not
Top businesses all teach their customers. Microsoft and Adobe, for instance, both have recognized training courses people can take through their own in-house school. Likewise, most major investment firms have online webinars that seek to teach their customers about what they’re doing and why.
It doesn’t matter what your business is, though – anyone can teach. It’s just a matter of finding problems that your customers need to solve and then describing what they can do to solve them.
You’re Hiding Your Success Stories
Most brands list success stories on their websites. At the very least, they have a portfolio of work they make public to prove to their prospective customers what they can do.
Unfortunately, some firms get into the habit of hiding their success stories. They move from one client to the next, never really making public what they’re doing well.
Change this by creating a record of your biggest wins. Then post these on your website and social media feeds with your clients’ permission.