Ways To Make Your Brand Stand Out at a Trade Show

If your business is attending a trade show this fall, you’re probably already preparing for the big event. Trade shows can be an amazing avenue to promote your product or service to new customers and other businesses. However, you might wonder how to make your brand stand out at a trade show, especially if you’re attending a large one. Here are some tips to help your booth, brand, and products stand out from the crowd.

Invest in Your Booth Design

Your brand won’t be able to stand out at a trade show if your booth doesn’t stand out as well. Before the trade show even starts, brainstorm some creative ways you can decorate your booth to help it be more eye-catching on the show floor.

Row after row of standard, monochromatic booth designs can cause consumers to skip over booths and products. Help your booth stand out in the crowd by using bright, appealing colors that are still on-brand with your marketing.

Another way to attract more attendees to your booth is to display interactive products or electronics in your booth. For example, you could equip part of your booth with QR codes or other augmented reality technology.

Get Creative With Giveaways

Many trade show booths choose to offer small, branded merchandise items as giveaways to help consumers remember their business. However, everyone at the trade show will have this same idea, so how do you get your freebies to stand apart from what everyone else is offering?

Get creative with your giveaways and offer items that other booths might not think to. For example, offering high-quality merchandise items such as hats or T-shirts is an investment, but consumers are more likely to keep them. Plus, other booths might not be as quick to offer them. It all comes down to choosing the trade show giveaway items that are right for your business.

Promote Follow-Ups

There are several ways to encourage your booth attendees to follow up with your product or service. One option to consider is to offer free trials of your product or service to any sign-ups you receive at the trade show. Everyone loves free things, and a free trial could be just the opportunity your brand needs to get a foot in the door with many companies or consumers.

If a free trial doesn’t fit your product or service, you could also consider offering any sign-ups a discount. Present these consumers with an exclusive offer for trade show attendees only to make this promotion feel special.

Try implementing these ways to make your brand stand out at a trade show to promote more engagement. Preparing with these tips can help you gather more interest in your brand and products or services.