All business owners understand that increasing brand awareness is challenging. What if we told you that there are easy-to-implement strategies that could help? Well, there are, and we have a few excellent ways to help increase your brand awareness this summer.
Be Aware of Your Surroundings
You need to pay attention to what’s going on in your industry. Talk with your marketing team if you have one. Look at the recent marketing trends along with what your target audience wants.
For example, online video consumption has been steadily increasing over the past few years. Use this knowledge to reach your consumers in ways that they appreciate. Use trends like specific sounds to grab the attention of your target audience. Host summer pop-up events if you’re launching new products or services.
Stay Frequent and Consistent With Posting
Social media rewards businesses and creators who post consistently. Stay on top of trends happening online and use them to your advantage. Create Instagram videos about finding clothing if you’re an online clothing retailer. Show your creative process for making a t-shirt design using popular sounds.
Google also rewards frequent and consistent blog posting. The more you put online, the more it rewards you with online traffic.
Repeat Positive Reviews and Stories
Use repetition to your advantage. When individuals leave positive reviews or stories about your business, repeat these raving reviews in ads, on social media, and even at conferences and engagements.
Consumers want to know why people love your products or services. They want to see what you have going on and why you’re such an excellent company. The positive, repeated stories will help build up your brand awareness.
Team Up With Other Trustworthy Brands
Partnering with other trustworthy brands is an excellent way to build brand awareness this summer. What are two big brands that come to mind? Those two companies have worked incredibly hard to build the trust of consumers. Why not use their success to leverage trust for your own?
For example, test out collaborations on different social media platforms. There are inexpensive ways to reach lots of people, create trust, and make relationships with other similar brands.
If you’re a candle company, work with other businesses to put together a “spa day” kit. Fill the kit with candles, gift certificates, comfy clothes, nail polish, face masks, hair products, face cleansers, and specialty lotions. It all depends on who you want to work with. Know that if you have the opportunity to work with a well-known, trusted brand, you should take it.
Always think long-term when it comes to building brand awareness. Don’t go down quick-fix paths that could eventually lead to harm. Take your time and ensure you’re working with the right people.
