Ways To Boost Your Business’s Curb Appeal

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Roadside restaurants must draw drivers off the interstate with signage and messaging to entice them to take that exit for a break. Similarly, retail shops need to stand out along the main streets or in the strip mall. Tech repair shops should look professional, not disorganized. And we’ve all seen those memes of church signs with funny messages. The exterior of your business matters. Learn ways to boost your business’s curb appeal to draw more auto and foot traffic toward your doors.

Keep It Clean

An establishment’s outward appearance dramatically influences a customer’s decision to enter and buy. Sweep the sidewalks, keep windows clean, use bright but inviting lighting, and ensure your interior is tidy and well-organized to look inviting from the outside.

Change window displays regularly, and keep those windows sparkling. Cobwebs and clutter are among the first things that will cause a customer to say “pass.”

Add Plants

Greenery is inviting and freshens the air. If you have the space, place planters on either side of your entrance. Keep lawns trimmed and add flower beds to enhance the green space on your business property. Inside, use a variety of indoor plants that sit in planters on the floor or shelves or hang in baskets in corners where they’ll look nice but won’t interfere with moving around your shop.

Invest in New Signage

Select signage that expresses your brand. The type of sign and where you install it will depend on your business. Restaurants that rely on interstate highway traffic use large, bright, attractive LED signs to alert drivers to their presence and tell them which exit to use to find good food.

LED signs are programmable to display rotating messages on a set schedule, or businesses can change the message as needed to announce new products, services, or daily specials. Just make sure to take proper care of your LED sign so it keeps shining brightly!

For main street businesses competing with several other shops on the same block, new signage in a style matching your brand, plus sidewalk sandwich board signs, can draw shoppers toward a shop or restaurant. Signage should be visible, readable, and distinctive in style to express your business’s personality.

Make Parking Attractive

Your storefront may look terrific, but crumbling, poorly marked parking areas will turn customers off. If you rely on street parking, be assertive with local authorities about keeping parking areas paved and painted. It’s in the municipality’s best interest to attract business to their downtown area. For optimal results, consider working with car park line marking companies to ensure that your parking spaces are clearly defined and well-maintained.

These ways to boost your business’s curb appeal should help draw customers to and through your door.

Expand Your Branding Attention

When building a strong brand, curb appeal is just one element that brings together the business.

Building a brand involves digital marketing and how a business presents itself online. It can also involve showcasing a business's brand at conferences and events. There’s a lot to branding, which makes it something a company should focus on heavily this year.

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