Every month, nearly 400 billion text messages are sent around the globe. As a business person, you may be curious to know how you can leverage this to reach out to customers and boost revenue.
Interestingly, it is simple to set up and can be extremely profitable. Less than 20% of cell phone users believe that text messages from businesses they frequent are intrusive - that's 80 percent you can reach out to and appeal to.
Here, we look at how you can use SMS in your business growth strategy.
Improving your customer care and service
Text messaging can be a huge asset to your existing customer service processes, whether you text customers to let them know their order is ready or to let them know you have scheduled or booked an appointment with them for a particular time. Any business can use them - hairdressers, health care and there is even utility text messaging. Customer satisfaction will boost loyalty and keep customers and users returning for more.
Communicate with colleagues and employees
When you need to share important information with your team, a text message can be an excellent option. Text messaging is being used by an increasing number of people within departments and throughout the company to ensure that paperwork is signed, products are launched, and leads are followed through. This can be an excellent way for you to improve your company's performance and efficiency.
Boost your marketing strategy
Text message open rates surpass 98 percent, with 90 percent of them being opened within three minutes of being received. For your most time-sensitive promotions, text messaging allows you to reach your target demographic in seconds. No other system can compete with this level of efficiency.
More personal communication with your customers
As you gather your customer's information, you can kickstart your relationship by asking for a few personal details that will allow you to customize your message so that you can make it personal and valuable to the person you are sending it to. You can use simple segmentation and auto-fill mail merges to send personalized text messages to each of your customers, just as you would with email marketing. It has much better delivery and open rates than email marketing though!
This makes your customer feel as if they are being spoken to as an individual and by a human rather than a faceless piece of tech, increasing their sense of worth from your company. Sending bland and generic messaging to your customers on top of all the messages they already receive from brands and companies battling for their attention is a guaranteed way to have them delete your messages and unsubscribe from your commercial enterprise.
Tailoring your customer text messages would help you stand out from the other forms of mass information exchange your customers receive, giving them a more personalized experience with you and your company. Customers will continue to prefer purchasing from you over your competitors because they are appreciated by your brand.
