Top 3 Ways To Boost Conversion Rates
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Your conversion rate will demonstrate your marketing strategies' effectiveness at making users do what you want. That might sound a bit vague but think about it this way: if 1000 people visited your website and 100 purchased a product, you have an impressive 10% conversion rate.
Conversions don’t have to relate to sales - it depends on the goal of your marketing strategy.
As another example, you run an Instagram ads campaign to generate sign-ups for your mailing list. In this scenario, your conversion rate is calculated by how many people interact with your ads and how many sign up.
Having clarified what we’re talking about, it’s time to see some of the best ways to boost conversion rates. A high conversion rate means spending money more efficiently as you gain more from interactions. With that in mind, here are three ideas to give your conversion rates a much-needed nudge in the right direction:
Use Marketing Automation
You must use integrated sales and marketing automation to see the highest conversion rate possible. Before we explain why, let’s discuss what this means. Marketing automation is when you complete specific marketing tasks without physically lifting a finger. The software connects your marketing campaign to your sales funnel and dictates when you send out specific marketing material and to whom.
The benefit is that your leads see the best content related to where they are on the buyer’s journey. For example, someone who signed up to your mailing list and added products to their cart might have second thoughts and leave without checking out. Your systems notice this and automatically send that person a discount code in their email. Marketing automation and sales integration will do this all the time to help you recapture leads and offer soft encouragement.
Make Life Easier For Users
Conversion rates dwindle when you make life too complicated for users. For example, you want someone to join your mailing list. It’s a core part of your marketing campaign, but you constantly provide long forms for them to sign in with too many fields. It’s off-putting, so users don’t fill in the forms, and your conversions go down the drain.
Similarly, you want people to buy things from your site, but the checkout process is too lengthy. Make life easier for users, and you’ll have a higher chance of seeing conversions. Slap an instant checkout button on each product and use things like Apple Pay so users don’t need to fill in forms. They’re more likely to buy a product when it takes a few seconds rather than 5-10 minutes!
Display Social Proof
Demonstrate trust to consumers with social proof. Show off your positive reviews/testimonials, display any badges or qualifications, and put logos of your most impressive customers on your website.
People love social proof as it tells them you can be trusted. Therefore, the likelihood of them buying something from you or completing any other desired action increases. No social proof means there’s limited trust, which could be why you find it hard to convert leads right now.
You’ll never achieve anything close to a 100% conversion rate. It’s simply not possible - but you can achieve a conversion rate of 10% or more with these three tactics. That’s considered “very good” in the general business world; the higher it climbs, the better.
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