Tips To Make Your Craft Brewery Popular This Summer

As the days grow longer and temperatures rise, breweries have a unique opportunity to attract new customers and keep regulars returning. Summer is when people feel like venturing out, exploring new places, and unwinding with friends and family.

With the right strategies, your brewery can become a top destination for these summertime gatherings. Beyond just offering great beer, your brewery needs to focus on crafting an inviting atmosphere, engaging with your community, and providing unique experiences that resonate with your customers. These tips to make your craft brewery popular this summer will help you create a better guest experience.

Host Themed Events and Festivals

Events are a reliable way to draw in crowds and create memorable experiences. Consider hosting themed events such as summer solstice parties, outdoor music festivals, or even a brewing class where everyone can learn how to make craft beer. Each event should be unique and offer something special: live entertainment, food pairings, or interactive activities.

Enhance Outdoor Seating Areas

Outdoor seating becomes incredibly popular during the summer, and providing a pleasant environment can significantly impact your customer’s experience. Invest in comfortable furniture, add umbrellas or canopies for shade, and consider installing features like string lights or fire pits to create a welcoming atmosphere. Don’t forget to implement an efficient system for serving outdoor areas to ensure quick and seamless service.

Create a Summer-Exclusive Menu

Summer is the perfect time to introduce a seasonal menu highlighting refreshing and light options. Craft a few beers specifically for summer, featuring flavors like citrus, tropical fruits, and lighter malt profiles. Include non-alcoholic options, such as craft sodas or infused water, to cater to all guests. Throw in a twist by incorporating the best fruits to boost the flavor of your craft brew, adding a new dimension to your offerings.

Utilize Social Media Marketing

Take advantage of social media's power to boost your brewery’s visibility. Regularly posting high-quality photos and videos of your events, delicious menu items, and inviting ambiance will attract attention and engage potential customers. Use platforms like Instagram to run promotions, announce upcoming events, and share customer testimonials. Offer incentives, like discounts, to followers who share their brewery experiences using your hashtags.

Collaborate With Local Businesses

Forming partnerships with local businesses can create new opportunities for attracting customers. Collaborate with local food trucks to bring diverse culinary delights to your brewery. Consider hosting joint events with nearby wineries, distilleries, or art galleries to create cross-promotional opportunities that benefit both parties. These collaborations can draw in a broader audience and provide a more diverse experience for your guests.

Implementing these tips to make your craft brewery popular this summer can help you become a go-to destination. Hosting unforgettable events, offering a seasonal menu, enhancing your outdoor space, leveraging social media, and forging local partnerships will help you build a dynamic brewery everyone loves to visit.