Being the best in sales is every salesperson's goal. You will want to perform the best and finalise the most amount of sales for pride and profit.
Knowing how to become better in sales is simple. All you need to do is follow the proper guidance and be consistent with the practices.
Hence, use this guide as your safety net and way to grow your sales business. From giving your clients a great first impression to methods that will enhance your pitch, here is how to be greater in sales.
Attain sales coaching
There is no better way to become better at something than to attain coaching.
Hence, investing your time and money into a coaching sales team will help you enhance your pitch and performance to increase your chances of making a sale, which will boost profits. You can take expert tips on board in future pitches and maximize their efficacy.
Body language and eye contact
A salesperson's body language and eye contact can be what makes or breaks a pitch. If the salesperson appears shy, they might make their product seem inefficient. Likewise, if the salesperson lacks eye contact, they might not come across as trustworthy. Therefore, improving your body language and eye contact is crucial to maximizing the success of your sales pitches.
Some ways to appear more confident and trustworthy include:
Being more open
Standing with your shoulders back
Hold your chin up
Smile
Speak with your hands
Improving eye contact is as simple as looking the person in the eyes for longer. Looking around can make you appear unsure or shy. You don’t need to maintain eye contact for the entire pitch. It is good to look around the room. Whether that be to your product or to other team members, it can help maintain eye contact for a few seconds. Yet, in those few seconds, ensure to make the other person look back at you.
Don’t be too serious
Although you might want to maintain a serious tone for the majority of the pitch to appear professional, you will improve your chances of being a better salesperson if you add some humor to your pitches.
Being too serious can sometimes encourage businesses to choose another company over yours. If you add humor, you will make your pitch more personable. Likewise, you will appear more friendly. More people will likely prefer to choose a product based on the friendliness and personability of the person delivering the pitch. Therefore, ensure to create a good balance of seriousness with humor.
Be honest
The key to becoming a great salesperson is being honest and transparent. If you lie or hand over too many promises, you will likely lose the client's interest within seconds. The minute they find out you are lying, they won’t trust you anymore.
Therefore, be as honest as possible. It helps to be your true self and be clear about what you can offer. Avoid making promises, too, as if you do not meet the expectations, this can deter a person’s trust in you too.
Listen carefully
Although you will be doing most of the talking, it is essential to be a good listener when making a sales pitch. Listening to people’s feedback and carefully understanding their questions will ensure that you offer detailed and accurate answers. The better you answer their questions; the more impressive your sales pitch will be.
Make sure you make time for questions and allow each person to finish what they are saying before you jump in with an answer.
Read the room
Although it is good to balance seriousness and humor, sometimes you might need to adjust the balance and lean more towards a particular tone. It all depends on who is in the room. If you are meeting corporate clients, it might prove more successful to be more serious.
If you are meeting a marketing team, they might enjoy some humor throughout the pitch. It can help to do your homework before you enter the pitch so that you know what tone to deliver.
You can adjust accordingly if the audience is slightly different on the day.
Speak clearly
A clear pitch is bound to be a more successful one. The clearer and more authoritative you speak, the more people will listen.
If you mumble or speak quietly, you might appear unsure of what you are selling. Or you might not engage the audience as much as you need to.
If it helps, take a microphone along with you. This can be especially useful when delivering to a large audience or in a spacious environment. Should your voice echo, then the audience might not be able to hear you properly. Being clear and concise is bound to increase the efficacy of your pitch.
Know everything possible about what you are selling
Being as knowledgeable as possible will ensure the maximization of the results of your pitch. The more you know, the more impressive you will be. If an audience member asks you a question and fails to answer, it could hinder the chances of completing the sale. If you can confidently answer, it will show that the product/service is worth investing in.
Before you pitch, run through your notes, so you are clued up on every minute detail. The more you research and prepare yourself, the more informative and professional your pitch will be.
Know everything possible about the audience
If your pitch is being delivered to a company, it will be helpful to do your research on them before you go in. knowing as much as possible about the company can help your pitch be more personable.
Know their name? Use it. Know what help they need to enhance their own business? Tell them. The more you know about the people you deliver to, the more personable you can be. People will appreciate it if you appear to have done some research and taken the time to get to know them before a pitch.