Tips for designing a great eCommerce website

Photo by olia danilevich: https://www.pexels.com/photo/man-sitting-in-front-of-three-computers-4974915/ 

When you go online, you’ll see thousands, if not hundreds of thousands, of different eCommerce websites. Each of these sites offers different online products and services, but they all compete with each other to be the best and attract customers to their sites. 

What this means to you is that it’s not good enough to simply have a website online. If you take that approach, you’ll get lost among all the others. Instead, you need your website to be great and to stand out from the rest. 

Creating a great eCommerce website isn’t a complicated formula. You need to keep it simple—simplicity is often the best. You need to use the right mix of colors and images—poor images will cause your customers to leave instantly. You should also make sure your website is fast—we are all in a rush in today’s world. 

Keep reading for our tips on designing a great eCommerce website. If you use QuickBooks for your finances and WordPress for your website, connect WooCommerce and QuickBooks to make your finances much easier. 

Simplicity is key 

The rule of thumb when designing a great eCommerce website is not to overcomplicate it. Often, the best sites are simple and straight to the point. Don’t write too much text that the site feels like an essay, and try to reduce how long the page takes to get to the bottom—often, readers won’t go to the bottom of a site and click off instead, meaning it’s wasted information. 

Use the right mix of colors and images. 

The colors and images on a page significantly impact the overall feel of a site. Too many photos and a website can look cluttered; too little, few and a website will look sparse. Colours-wise, it is too bright, and a page can be washed out, or colors can clash, making a site look ugly—plenty of, showing the best color to use on a site and the most complimentary ones. 

Make sure your website is fast. 

In today’s world, we are all in a rush! We don’t have the patience to wait around and expect the information we receive to be instant, which applies to your e-commerce website. To be a great website, you need your site to load instantly on mobile and desktop. If it doesn’t, you’ll find your customers leaving and shopping with a competitor whose site is fast and loads very quickly. Setting up a business is easier than you think, and when doing some research, you’ll find that making your website fast is more accessible than you may think. 

We hope our guide has inspired you with tips for designing a great eCommerce website. What suggestions would you make for someone trying to create an e-commerce website? Which of our tips above did you find most useful? Is there anything missing in our guide that you think we should be adding? Let us know in the comment box below; we look forward to hearing from you. 

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