As a business owner, it is your responsibility to make sure that your business has everything it needs in order to grow and flourish - be that talented employees or the newest tech. The latter is particularly important in the current climate, wherein your online presence is your company’s greatest asset and many staff will be working from home. After all, you have to be able to ensure that your staff are able to carry on their duties without interruption, while also catering to the needs of your customers.
As a result, as you begin to prepare your finances for tax season, it's important you set some of your money aside to invest in new tech and software.
With that in mind, here's the software that all businesses need in 2021!
Cybersecurity Software. Right now, you probably have a tonne of sensitive data stored on your company computers, from bank details to customer contact information. As a result, it's vital that you know how to keep your business safe online. Failure to do so could not only result in private information being leaked, you could also face criminal charges due to negligence. As a result, in addition to continually updating your passwords and training employees on best cybersecurity practices, you should also invest in cybersecurity software. For example, this could include private blockchain that is designed specifically for businesses, which makes it harder for systems to be hacked or leaked.
Social media software. A recent study found that the average user checks their smartphone 52 times in a single day, and they will often spend this time on social media. As a result, your social media presence has never been more important, especially if you’re trying to boost your sales and grow your customer base. This is good news, however, as social media marketing campaigns are often cheaper than other forms of marketing. While this can be a little consuming, there’s plenty of software out there that can make running your social media accounts a breeze. For example, you can use platforms such as Canva to create stunning professional-quality graphics for your account.
WFH Software. Right now, many employers are deciding whether or not they want their employees to return to the office full-time, or whether working from home will continue to be an option in the post-pandemic future. There are many benefits to allowing your employees to work from home, most notably in regards to employee morale. However, should you decide to do this moving forward, you need to ensure that your employees continue to have access to all of the necessary software from their homes. For example, you should splash out on video conferencing or collaboration tools in order to supercharge productivity and ensure that employees are able to connect from wherever they may be in the world. Again, you should also ensure that any of the devices your staff use are also equipped with the latest cybersecurity equipment, as breaches are more likely to happen within the home than in the office space.