The Best Places To Put Your Business Signs

Businesses aren’t uncertain of the best sign materials to use; they're more concerned with where the signs should go. For example, companies traditionally hang their business signs above their store, office, or warehouse building. However, that's not the only place to put them. Other places might work better.

On the Property's Lot

The location of your business’s logo matters a lot. Any person who drives by should be able to clearly see your company's name, especially if they're currently looking for your product or service.

Having the sign face out on the property's lot gives onlookers a chance to see your company's nameplate. When people notice the signage, they're more likely to remember the name and come in to shop or book an appointment.

Also, having the sign near the actual property's lot gives onlookers a better way of knowing the exact location. If there's a sign on a lot but no building, it can lead to confusion. And no customers will want to try and hunt your store down. Placing it on the lot grants others the choice to come in and learn more about your services and products.

On a Door or Window

If you have other signs, such as promotional ones, you should hang those on the door or windows of your establishment. Having them in these two places causes passersby to stop so that they can see what's on sale or learn more about your company.

One of the things to ask before hiring a sign-making company is what the location requirements are in your area. Sign manufacturers spend time making signs to fit in areas that meet building codes and regulations. For example, your display case could host a big poster advertising a sale, but it has to meet height requirements.

Along Walls

It's essential not to go too crazy with plastering the company's name on every inch of your store. Instead, use other sign designs that inspire customers to buy. If you have a clearance section, make it more fun by creating a slogan that makes others excited to find bargains.

Near the Bathrooms

Sometimes, you need signs to showcase other areas of the store, such as the bathroom. No one wants to have a scavenger hunt when trying to find the restroom. Make sure there are signs around to show the bathroom locations.

By the Registers

It can be hard to coordinate a line structure for the registers. In other words, it's difficult setting up an area for customers to stand in. Instead of letting them stand haphazardly, put up signposts to show where the line starts.

Instead of finding the best place to put your store's signs yourself, bring in your team to find areas that work best, especially near the entrances and exits. Customers love when companies post signs that are visible to everyone. Up your promotional tactics by finding the most significant areas to put your business's signs.