When it comes to helping your business get noticed, establish trust, grow prestige, and simply help drive sales and interest, the platform you have built is going to play a huge role. However, very few businesses start with a big platform, even after a successful launch. However, there are ways to quickly boost it that you can make use of, and here are some of them.
Pump some money into your socials
Social media is one of the most reliable platforms when it comes to building an audience and getting noticed online. However, you do have a lot of competition so building the audience that you need manually can take a lot of time and work. You can’t entirely skip that process but you can invest in paid social media posts that boost your content, making it much more readily available and visible to others. This is often used to drive specific sales or campaigns but can help bump your engagement metrics, too.
Start appearing in all the right places
Aside from building up your own platforms, you can also redirect your audience towards yours by getting your name in other platforms as well. This can include options like cross-posting in well-known blogs, getting articles posted in trusted online publications, as well as cross-promoting with other brands that are adjacent to your own. Networking is just as important when it comes to the online world as it is in the physical world. Make sure you’re looking for opportunities to work with others and develop content that they will want to push.
Get the right names on your side
Aside from posting content in the right places or with the right platform holders, you should also look at those who can bring some name recognition to your business. In particular, podcasters, bloggers, and other influencers can help you get immediate access to their audience, not to mention the degree of trust and perceived legitimacy that comes with being supported by them, so consider looking at an influencer marketplace for the right people. Make sure you work with those that suit your brand, not just anyone who has the right-sized audience.
Get a structured approach to social media
On top of the strategies above, don’t underestimate the importance of getting your house in order, online. The sooner that you start getting more consistent and more reliable with your posts, the sooner that you’re going to be able to see consistent and sustainable growth, as well. Social media management tools make it much easier to do just that by allowing you to schedule posts so you can get your content ready in advance then schedule it to be posted throughout the day, especially at the times when your audience is most likely to be active.
It’s going to take some time to grow the kind of platform that sustains your business success. You can make it take less time, however, with the tips above. There’s nothing wrong with giving your business a little boost until it can maintain that platform naturally.