Online shopping has become increasingly popular and the majority of consumers now find businesses online via search engines and social media. If you’re looking to command more attention and raise brand awareness, here are some simple ways to supercharge online sales.
Revamp your website
Your website can make or break you when it comes to attracting prospective clients and converting leads. If your site is basic, the pages are slow to load, the content is drab or uninspiring, or the site lacks personality or vibrancy, you may find that people lose interest very quickly. You have seconds to impress. If you are losing customers when they land on the homepage, or people are dropping off when they navigate to landing or product pages, it’s an excellent idea to revamp your site. Work with an experienced web design company to create a site that will captivate your audience and encourage them to take the next step. Ensure that your pages are mobile-friendly, use visual media, provide useful information, and include a call-to-action on every page.
It is beneficial to test different design options before you implement changes and to make sure that the site is as user-friendly as possible. You want customers to be able to access information, find products, or make a payment within a matter of seconds.
Use targeted SEO campaigns
Google now processes more than 63,000 searches every second. More and more consumers are using search engines to find companies and buy products. Search engine optimization (SEO) helps you to improve your search ranking so that customers can find your business if they are looking for the products or services you offer. If you don’t invest in SEO, you run the risk of falling behind your competitors and losing out on sales.
It is crucial to understand that SEO is hugely beneficial for businesses even if they don’t sell online. Statistics show that over 80% of customers will contact or visit a store within 24 hours of performing a local search on their smartphone.
Social media
Social media offers a wealth of benefits for companies across all sectors. The most obvious advantage of being active on social media is using platforms and apps to promote, advertise and sell products and services. However, perhaps the most important benefit is improved customer engagement. Businesses can utilize social media to get to know clients and followers, introduce them to new products and services, invite them to share ideas and feedback, and build positive relationships. Around 90% of consumers are more likely to buy from brands they follow on social media. Choose social networks that are popular among your target audience, create original, engaging content, and interact with your followers.
Are you looking to increase online traffic and supercharge sales? If you’re struggling to make a splash, consider revamping your website, implementing targeted SEO campaigns, and using social media to engage with followers and strengthen ties with customers. If you’re not an expert in web design or digital marketing, look for agencies that have experience in your industry.
