Source: @dole777
Business planning will lead us to think about many things that we hope will mean our business grows. For instance, the policy deployment matrix, and social media tools, which we will discuss below.
There is no doubt that the more thought that has gone into a business plan and the more outside help has been obtained towards that, the greater likely success in the long term.
In the past few years, social media has taken over our lives. We spend hours at a time on our phones, tablets, and computers, and we no longer check our texts and emails when we get home from work. We make plans for meetups and hangouts, and we get excited about our friends and family making new friends and finding new places. We feel like we need to be on social media to keep up with the world and the people around us.
Social media can help small businesses connect with customers, drive sales, and build brand awareness. Some of the most popular services are Yelp, Facebook, Twitter, Google+, YouTube, and LinkedIn. Most of these platforms are free to use, but some companies spend thousands of dollars on advertising services. Small businesses should not shy away from social media but also should not expect to get rich overnight.
The need for social media marketing—and the tools used to do so—has never been greater. Whether you are a single-person business, a team of employees, or a multi-person start-up, social media is a great way to increase your reach, build a loyal following, and establish your brand.
Social media is a critical marketing tool for small businesses. But the overwhelming tools out there are not designed for the needs of small businesses. It is time to create an online marketing plan that meets the needs of your business. To get you started, below are some of the must-have social media tools for small businesses.
Many small businesses do not use Google Analytics to measure and understand their customers and visitors. Analytics can be a great tool for improving your business and tracking the effectiveness of your marketing and advertising. Google Analytics is a free and easy-to-use tool that can be integrated with your Google account and website and will provide you with valuable information about your website, users, and traffic.
Starting a business is hard enough without things like domain names and social media accounts getting in the way. Bit.ly has become a staple in any successful business, and it can be utilized to manage all your social media accounts, track links and automate tasks. It can also be put-to-use to store and share all your social media accounts.
Bitly is a URL shortening service that takes a bit of your time to use, but it can save you a ton of time. The site has a ton of features to make the best use of your time.
The world of social media can be a minefield, but Buffer could help you navigate the treacherous waters. The Buffer app lets you post content to up to five social media accounts at once - Twitter, Facebook, Instagram, LinkedIn, and Google Plus - so you can hit the ground running with little fuss. It has over thirty free social media apps, too, so you can post to all your friends, family, and colleagues at once.
Buffer is a social media management tool that lets you schedule posts on Facebook, Twitter, LinkedIn, and Google+, then instantly publish them at the time you choose. This simple tool lets you focus on your content while it schedules it for you across all your social media channels.
Do Share is a new way to create a website, so you can share it with your customers using your Facebook page. It is easy to use; you can create multiple pages, upload pictures, videos, so you can show customers how great your products are. It is also great for company brands too. Do Share is the best way to share your business on any social media site.
Use Feedly for small businesses is a must-have tool for anyone who uses RSS feeds. With Feedly, you can quickly and easily synchronize up all your favorite RSS feeds, news feeds, and social media updates in one central location. There are times that you may want to view news feeds or want to see what is happening in the world around you, as well as other times where you may want to read other blogs or simply want to view other people’s opinions on certain topics.
It can aggregate the content you love (your favorite news sites, blogs, and magazines, for example.) right onto your smartphone, computer, tablet, TV, or any other device you may have. Feedly is also free.
Remaining in business is therefore about considering different options concerning business planning. It is better to plan more in the early stages than need to revise plans later but changing in line with a fluctuating economy will be unavoidable.
