A local business needs to attract local customers. You don't have the advantage of being able to cast out your net as far as possible, but having a smaller pool to fish from can also be a benefit. When you're focusing on bringing in local customers, you can get to know them better, be more attentive, and become part of the local community. But standing out as a local business can be tough, especially if you're competing against larger businesses that have more resources. Fortunately, there are plenty of things that any local business can do to stand out and bring in the customers that they need.
Use Stand-Out Signage
When you have a physical business location, getting customers through the doors can definitely be a challenge. That's, even more, the case when your business isn't in a very obvious location, perhaps tucked away from the nearest road or path. The right signage can do a lot in this situation, helping to direct people to your business. A monument sign is a great option if you need to direct customers down a driveway or side road. It can be useful any time your main building is set back from the road or sidewalk.
Put Your Business on the Map
Local businesses need to make sure they're making the most of digital marketing tools these days. Your business might be looking for local customers, but those customers will still be getting online to find the goods and services that they want. One of the most important things you can do is ensure your business is findable on Google Maps and similar apps. When people are using map apps to search for what they need, you want your business to show up. Be sure to set up and maintain a Google My Business page.
Be Part of the Community
Local businesses have a real advantage in that they can make themselves a part of their community. Larger corporations might try to do this, but they can't really be present in local communities in the way that smaller businesses can. There are lots of ways you might choose to make your business part of the community, helping to familiarize your brand with your audience and grow your reputation. You could get involved with a local charity, sponsor local events and consider various other ways to increase your business's visibility and build a good reputation.
Offline Marketing Materials
Digital advertising is a cost-effective way for local businesses to advertise, but they are also in the perfect position to market offline too. Distributing print materials such as flyers, brochures or business cards is still an effective way for businesses to market their goods and services, especially local businesses. You can reach your customers directly, and print materials often have longevity that a digital advert doesn't provide. Consider earmarking part of your marketing budget for print marketing and similar methods.
Local businesses have a number of great advantages when it comes to marketing and bringing in customers. Make the most of the fact that your business is local and can be there for local people.