How To Start a Successful Ice Cream Truck Business in Canada

At some point, we’ve all been excited to see an ice cream truck. From children to senior citizens, everyone loves this mobile sweet treat machine. Many people dream of owning one, although few get to live out this dream. For the truly dedicated entrepreneur, here are some tips on how to start a successful ice cream truck business in Canada.

Dependable Transportation

The first part of a successful ice cream truck business is the truck itself. You can find a used truck with the freezers already installed or buy a new truck and make the necessary adjustments. Expect to spend between $13,000 to $25,000 CAD depending on your customization needs and available options.

You’ll need to get the appropriate licenses, permits, and insurance for your truck as well. Decide on the route you plan to drive and research what the local laws in the area require. Be aware of labor laws and costs as well if you’re planning to hire people.

Product Selection

The next step is deciding what products you want to sell. Ice cream is a very general term. Are you selling pre-packaged novelties? Do you specialize in soft serve or hard scoop? Are you offering unique toppings or vegan options? The answers to these questions will help you establish your bottom line and equipment needs. Your products will also help you select your demographic and branding. You’ll learn how to attract customers.

Advertising and Marketing

You have your truck. You know what you’re going to sell and your customer. How do you get the word out? This is where advertising and marketing come in. Some of it can be simple, like that familiar ice cream truck jingle that gets kids of all ages running out their front door to stop you for a treat.

To build a consistent client base, though, you’ll need a little more than a jingle. Put up posters in the neighborhoods you frequent. Maintain a consistent social media presence. Make community connections through local events, schools, and sports teams.

Knowing how to start a successful ice cream truck business in Canada comes down to three basics: having dependable transportation, selecting good products, and investing in advertising and marketing. Once you take those three steps, you’ll be able to hit the road and fulfill your childhood dream of delivering sweet delights.