If you have been in business for a long time, then the brand that has served you well over the years may not be quite as current as it should be to bring in new customers.
That is not to say you should do away with your existing brand completely; if it is well known and it has worked well in the past, then it might just need a few tweaks to bring it up-to-date and enable it to keep doing its things and bringing in as many customers as possible.
With that in mind, let’s take a look at some effective things we can do to modernize your brand right now:
Remember your roots
Although you are looking to modernize your brand, you don't want to throw the baby out with the bathwater. Your roots are who you are as a business, so include them in any new branding in any way you can from the values you hold to the colors you use and it will help your business to feel far more authentic.
Create a brand video
If you do not already have a glossy brand video to show off your company, then get in touch with Dan Rascal and have one made as soon as possible, Why? Beca the internet is changing and more and more people are looking for visual, particularly, video content than the written word. If you can use video to show, rather than tell your customers what you do and why they should care, then they are likely to be fr more engaged going forward. A brand video is a great way to show off your business in the modern world!
Update your content
Updating your brand’s content so that it is not only up-to-date in terms of information, but also so that it is using modern language that a younger audience will better connect with, is a really easy way to make your brand feel more modern to the masses, and it is really simple to do.
Conduct some research
Conducting market research to see what your target audience really loves in terms of colors, language, functions and business ethics will give you a huge clue as to the moves you need to make to bring your brand into the present and keep it there in the future too.
Streamline your designs
From your company logo to the packaging you put your products in, if you can streamline them so they use lots of clean, basic lines, and so that there is minimal use of packaging waste, this will definitely fit with a more modern aesthetic. Even if you take your old logo and simplify the lines, it will make more difference than your might imagine possible.
The more up-to-date your brand is, the more it will resonate with younger generations of customers who you will need to win over if you want your brand to continue being as successful as it is now, so what are you waiting for?
