It’s a new season, new day, new beginning, but the only thing that’s missing is customers. Where did they all go? To help you answer your question, we need to figure out why customers aren’t coming along. Whether it’s from the products or closing yourself off from the community, here’s a guide on how to make your coffee shop different from competitors.
Up the Quality of Products
No customer wants a stale muffin or donut, nor do they enjoy day-old coffee. Maybe there’s a new pastry your competition serves that’s better quality than yours. This happens, and there’s a way to help serve better quality products. When it comes to coffee, always go for the blends that are unknown or aren’t as popular but have unique flavors that can help curate new drink recipes. It’s also important to go with commercial espresso machines to make sure your customer gets top-quality coffee.
For your food, the same process applies. Forget about muffins, donuts, and the favorite bagels for a moment; we need to focus more on what the trendy foods are at the moment. For the most part, it seems that vegan foods are what’s in right now, and creating your own recipes that competitors don’t offer can help improve the quality of your products.
Offer On-The-Go Goods
Many customers swing by to grab a quick bite and coffee rather than sit and work in silence. If your coffee shop doesn’t currently serve on-the-go pre-packaged foods, you might want to hop on that as well.
Many prefer drinking coffee at home or eat a bagel from your shop on the way to work. Selling pre-packaged food or even packaged blends of coffee can help immensely boost sales.
Give Back to the Community
We often overshadow our accomplishments without thinking about what we’ve done to give back to communities. To help fight this, consider starting a fundraiser for a cause. For example, create a coat drive to help the homeless stay warm this winter. No matter what you start, the community will continue to support you right back.
Renovate Your Space
Sometimes, you need to remodel your small coffee shop business, whether simple or significant renovations. If your competition has expanded their layout, take advantage of that and improve your shop’s look. It can be anything from adding new bar stools, painting a wall, or adding an outdoor patio area. Whatever your choice, it can help you stand out from the competition.
Hopefully, our guide on making your coffee shop different from competitors helps you realize what needs to change. To move forward with attracting customers, you need to improve your space, give back to the community, and make your products better than competitors. Improve your coffee shop brand by following our steps.