You’ve been tailing a lead for some time and finally convinced them to come in for a consultation. The date is set; you’re waiting in your office, and your new customer walks through the door. It’s an exciting time as you’re ready to close the deal!
Unfortunately, unbeknownst to you, you’ve already lost this customer.
Before you’ve even uttered a word, they’re not interested in you anymore. They’ll stay for the consultation to avoid any awkwardness, but their mind has already been made up.
How?
How can you lose a customer in seconds without even speaking to them? It all comes down to the first impression they get when they reach your office. If certain things are present, they can instantly decide that this isn’t the business for them.
Keeping that in mind, it’s good to know how to lose a customer so you can do the complete opposite! So, here’s what will land you in deep water:
A poorly maintained office
You lose loads of possible clients if they walk up to your office and see that it looks awful. The windows are dirty, the outside is unkempt, and things worsen when they enter.
There’s dust everywhere, overflowing bins, and a weird smell —there’s just generally nothing clean about it. Would you trust a business that presents itself like this and makes absolutely zero effort when it knows a possible customer is coming for a consultation? I wouldn’t!
This is all avoidable with some simple office cleaning. If you can’t do it yourself, hire a company to do it for you. Keep your office spotless and shiny, and you immediately make a better first impression.
No greeting at the door
Your lead appears at your office and stands there looking confused, like that Jon Travolta meme. There’s nobody to greet them or tell them where to go, so they immediately think less of your business and how you treat potential customers.
Not every business has a receptionist or a lobby for people to wait in. However, the very least you can do is have an access system where people buzz you to let you know they arrive. Now, you can go down and meet them, welcoming them inside.
If your leads walk in and nobody greets them, it will leave a sour taste in their mouths.
A weird office atmosphere
You may have a well-maintained office, you may even have someone greeting the lead as they enter. But you can still lose their interest before you’ve said a word.
As they walk through your office, they notice a weird atmosphere. It’s either too loud or too quiet. A loud office seems way too rowdy and unprofessional, while a quiet one just seems eerie and strange. If the atmosphere in the office isn't good, they start to develop thoughts about you and how you run your company.
As such, focus on creating a good work environment for everyone. Make your office seem like a place people enjoy working in. This reflects well on your company and can make the lead more likely to convert.
There you go: how to lose customers in seconds when they visit your office. Avoid the things above to stand a better chance of converting leads and making sales.
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