How To Grow Your Podcast Audience
One of the biggest booms in recent years is the podcast boom. It started with people who wanted to create ‘talking’ blogs and has blasted outwards into celebrity land. Podcasts are growing, and everyone can start one. Large companies are spending tons of cash to buy specific podcasts and host them where people can download them. For example, Spotify is happy to spend millions of dollars to secure Joe Rogan’s podcast.
The problem with most people who start a podcast is that they have no idea how they will grow their podcast. Finding the audience who will download your podcast is easy, but developing that audience to get more downloads and hits is essential if you want to get your company name and brand out there. You don't need millions of downloads, but contacting podcast booking agencies to get the right people to talk to on the airwaves wouldn't hurt. Knowing where to start is always the best place to get going, and if you have a podcast and want to grow it, you can read the tips below to see how you can grow your podcast correctly.
Talk to people with a bigger audience. You must consider who else has a similar audience to grow your audience. To ensure that you grow your audience, ask people with an engaged audience with a range of subscribers. You have to ensure people have an engaged audience because, without one, it’s pointless!
Have a schedule. People who subscribe because they are interested will want regular podcast episodes from you. You need a schedule, and whether you post once a week or once a day, you need to have a skeleton outline for the episodes you want to upload. Ensuring a podcast episode schedule will keep people engaged and expecting your best.
Please share it. You want to grow your audience, so you must share your podcast episodes on your social media as much as possible. You want people to get more of a taste for how good your products will be, so maybe direct your podcast episodes around how you create your products. When you do that, please share it on social media and get friends and family to share it even more.
Make your content worth sharing. For instance, adding background music for podcast can enhance your episodes, creating a more engaging experience for your audience. From short snappy episodes packed with humor to choosing small highlights, you can make your content easy to digest and share across your pages and social media. You can even make small ‘promo’ style videos that will let your consumers know the content you’re planning to create later.
Podcasts need a lot of oomph to be shared and to grab the attention of others. If you’re not creating one, you should be - map out how you plan to grow first!
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