How To Create a Press Release for Your Next Event
A press release is a short document that people send to news outlets such as local magazines, newspapers, or TV stations. The idea behind a press release is to intrigue journalists or news editors enough to publish the story about your subject. Many businesses or groups use press releases to raise brand awareness. No matter what industry you’re in, here are some helpful tips for creating a press release for your next event.
Answer the Vital Questions
When putting together a press release for a business or event, the information should answer the burning questions of journalism. People should know who’s hosting the event, where and when it is, what’s happening, and why they should attend.
Keep Things Concise
One important part of creating a press release for your event is keeping it as short and to the point as possible. Publications don’t want to read a lengthy dissertation about your event, so keeping all of your text on a single page is a good idea.
We recommend leaving some space at the bottom to include a summation paragraph of the vital information. This boilerplate paragraph allows journalists to quickly highlight the most crucial parts of your piece and determine whether to run the story.
Include Photographs
It’s generally a good idea to include some photographs of your business or event to add a better mental picture of what people can expect. What type of work atmosphere does your company offer? What kind of space do you have at your event? There’s a significant difference between hosting an event in an open field or using converted shipping container buildings. Removing the need for journalists to create a mental picture helps you make a stronger impression in your release.
Call to Action
For journalists and the general public, creating a call to action in your press release is a good idea. Including phrases like “contact us today” or “come on down” to invite the other parties to involve themselves with your event rather than just absorbing information about it.
