How To Choose the Right Type of Packaging for a Product

Product packaging not only keeps goods safe amid transport, but it also brands your business consumers see it. You cannot choose whichever type of material is cheapest because different products require specific packaging types. Select the right materials for your business that allows the shipments to arrive unharmed and protected.

Product Size

First and foremost, consider the size of the product you are packaging. Squeezing an oversized item in a smaller box and vice versa could damage the product during transportation because it does not properly fit. Each individual product does not need a specific box or bag tailored for it, but they do have a variety of sizes available so that you can ensure there is something available for all products.

Types of Packaging

The kinds of goods you sell will determine which packaging material is better for your business. For example, if you sell food items, you must know the difference between shrink films so that you can choose a food-safe and FDA-approved material. Will paper or cardboard be enough to protect the product, or will you need plastic to ensure water and debris do not enter the package?

Strength and Durability

Are your products going directly to the customer, or will they go to a store as stock for shelves? Sending a few goods to customers won’t require extensive packaging because it will generally arrive without damage. If you’re sending multiple products, you might need more durable packaging, like corrugated cardboard, to prevent movement and shifting throughout transportation.

Aesthetic and Branding

Lastly, the packaging material will be the first impression of your brand for many customers. If your packaging does not look aesthetically pleasing or is not made with the target audience in mind, you may not find much success. Design the packaging to protect the goods and draw the customers’ attention in the store.

Other variables to consider when choosing the right type of packaging for your products are affordability, sustainability, and ergonomics. Furthermore, you can market your brand to a specific target audience to attract new customers. What material is best for your products?