Owning a brick-and-mortar business location is different from running an entirely online business in multiple ways. Whether you have a store, a restaurant, or an escape room, you have to convince people to visit you in person. When it's often so easy to get what you want online, convincing people to come to you can be tough. But if you want to encourage more foot traffic to your location, you have a range of options that can help you to achieve your goal. You can use various techniques, both online and offline, to get more people to come to you and increase your sales.
Work on Your Search Engine Performance
You might have a brick-and-mortar business, but the internet can still play a huge role in your success. People get online to search for the things they want and need, whether they're looking for an online store or service or they want to visit someone in person. You should use local SEO services to build your search engine performance and find local customers. When people are searching for the products or services that you provide in your local area, you need to make sure they know where to find you. You should be using tools like Google My Business to improve your online presence.
Stop Passersby
Some people who decide to enter your business may just be walking past. You have a chance to grab their attention and encourage them to come inside while they're going past your storefront. There could be a few ways you choose to do this, including using signage and window displays. A good window display can tempt people inside, whether it shows off your current products or uses various visual techniques to catch people's attention. You can use signs to advertise your latest offers and sale prices, tell people what's on your menu, or even just show off your brand's personality.
Offer In-Store Pickup
Combining your online business activity and your brick-and-mortar location can be a great way to get people to come into your store. If you have an online store, offering in-store pickup can encourage people to come to your store and take a look around. A lot of people would prefer to come and pick up their order on the same day or the next day, especially if you're not able to offer delivery that fast. When they come into the store, they can have a chance to buy more or to see how the experience differs from simply buying online.
Set Up a Loyalty Program
Getting existing customers to keep returning to your store is one of your most important sources of foot traffic. Regular customers are very valuable, so anything you can do to keep them coming back is beneficial to your business. Loyalty programs are often great for getting people to return again and again. They could be based on your customers collecting points and receiving discounts or freebies in return.
Increase the foot traffic to your business and you can grow your sales and create more loyal customers too.