Source: @boxedwater
As a business, you want to make sure that the products that you are creating are extraordinary. You have to do more than have an individual plan for your product, you have to know that they are going to sell when you present them in the end. Selling products takes something more than just knowing what you want – you have to make them look good and stand out among your competitors.
Depending on the industry you are working in, the market may be saturated, so you have to do something with your product that makes it look different and feel different to consumers so that they will choose yours over all the others. For example, individual and unique clear stickers can make a big difference to your products compared to your competitors, and if this is something that they are not doing, why wouldn’t you do it yourself? If you think your product is going to be able to go above the competition in the market, you’re good to go. However, there’s nothing wrong with taking some advice and we’ve got four good ways to make your product stand out.
Start small with your product. If you want to make your product stand out, you need to tweak it in a small way at first. It’s a nice idea to speculate about how your product is going to perform, but you want to know how it’s going to perform in smaller groups rather than the large corporations at first. How does your product fare against small business products that are similar? Start there, and get an idea of your target market as a result.
Be unique. What does your product offer that the other businesses can’t? Your product has to offer to keep up a certain variation from other products in the industry otherwise it’s not going to stand out. Is it unusual in its functionality? Do the highlights of your product give it an edge over the others? In order to ensure that your product can stand out from the crowd, it needs to have a story. People will always fall for a story. If you can ensure that your marketing team are excellent storytellers you are going to be winning when it comes to your product.
Decide on your price. The decision of a product is always affected by the cost. It’s also affected by the way in which it is introduced. The positioning in the market is going to come from the price and selling it as a lesser price only questions the quality. You need to make sure that your product meets the right price point for your target audience and the materials and the value of the product itself. It’s also important that you don’t undersell yourself.
Build a relationship with your customers. Your customers are so important to your business, but you’re not going to know that unless you build that key relationship with them. Work on that relationship via social media and via commentary online, and you’ll be able to encourage people to buy your product before it even comes to market.
