In business, you’re here to serve your customer. It’s the best way to make a continuous profit, what with your customers coming to expect a good service from you. And because of that, it’s best to focus on building this sense of customer knowhow in the early stages of your business formation.
Most of all, it’s best to focus on how you can be more convenient than ever. Customers love convenience above all else; if they can shop easily, and get things delivered quickly, and there’s little trouble along the way, they’re going to come back for more! So let’s make sure you can craft this kind of amazing customer service experience with the points below.
Place Your Customer Service Options Front and Center
Customer service is where your convenience factor can shine. As such, it should be front and center on your website. Anyone who comes to you should know exactly how to get in contact with you and have multiple options for doing so.
Of course, if they like to talk directly, they’ll use the phone number, and that’s the most standard option to include. But having a web chat service is the most popular way to go right now. Don’t make someone wait on hold or have to wait for a response email in 3 to 5 days time - let them talk to an advisor while they’ve got your website open!
Localize Your SEO
A localized SEO campaign will take you further than a generalized one, simply because companies thrive most off of the customers within their town and/or city. If you’re only around the corner, you’re going to be THE most convenient option no matter what! And no matter what kind of business you’re running, there are going to be top keywords and phrases related to your certain niche that will be more effective to target than any other.
But now we’ve got to find them! You can work with an expert; for example, if you install heating and AC units, you can turn to an hvac seo company for help here. But you can also branch out on your own and use various research websites to find a keyword/phrase bank that you can dip into.
Offer Multiple Shipping Options
Shipment and delivery can be controversial, simply because it can cost a lot and take a lot of time for items to arrive. And that’s why you need to have multiple shipping options to choose from. After all, each customer is going to have a different budget and preference when it comes to shipping prices and windows.
Similarly, customers need to know when their packages will arrive. So let them know! Make sure there’s a tracking option to follow in their confirmation email, and encourage people to get in touch if something is late or doesn't arrive at all.
Convenience will always win out. Design your business around this idea and you’ll experience a surplus of customers you can profit from.
