Running a business website is more complicated than simply designing something that looks really good. Many people choose to rely on DIY website-building tools to make sure that they tick all of the boxes, but there are still plenty of platforms out there that don’t hand it to you on a platter. Making sure that you have all of the features your website needs is important, and you may need to spend money on some third-party services to be able to take advantage of this. Let’s take a look at some of the additional services that any business website needs.
A Domain
Website domain names are used to replace IP addresses with something that humans find easier to remember. This will form the basis of your web address and email addresses, and most companies will spend a little bit of money to make sure that they can get the very best domain name for their work. Companies can help you to find the perfect domain name for your business, making it exceptionally easy to get started with this. Of course, though, you may need to learn about DNS records before you can get started.
SSL Certificates
SSL is an encryption tool that enables website owners and users to protect the data they send and receive. All websites should have an active SSL certificate in place, but this is something you will usually need to buy separately when you own a website. Installing your certificate can be a little tricky, but most domain hosting companies will be able to help you with this element of the process.
Website/Email Hosting
Hosting a website requires a server that is connected to the world wide web and has enough space to store all of the files that come with your website. Businesses will almost never host their own website, and you will need another company to help you with this element of your online work. Of course, it can also make a lot of sense to have a separate email hosting server in place to make sure that security issues don’t make both sides weak.
SEO Support
Making a website show up on search engines is harder than most people think. Learning how to perform SEO well can take a very long time, and putting loads of time into this element of your website doesn’t guarantee success. Hiring a company to work on your SEO could be one of the best marketing choices you ever make, and this is something that can be worthwhile as soon as you launch your website.
As you can see, managing a website isn’t as simple as making something that looks nice. There are technical aspects to this job that can be tricky to understand, but building this knowledge will help you to save money for your business in the future. You should always work hard to make sure that your website is performing as well as it possibly can.