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To remain competitive in the business world, entrepreneurs need a detailed and effective marketing strategy. There are plenty of creative tactics that can help you to engage your audience and increase your ROI. Marketing and advertising are two of the areas you should be prepared to spend some of your company budget on, and there are many new technologies to help. When looking for a marketing company that stands out from the rest, look for a company that uses deep learning AI for advertising. Cutting edge technology will give you the edge over your competitors.
1 . Conversational Marketing
As the name suggests, conversational marketing focuses on talking to customers and potential customers. Brands can implement conversational marketing using voice assistants or chatbots. Companies can add these to their social media, or websites. You can also deploy conversational marketing using smart speakers, or devices in physical retail stores. There are several benefits to using conversational marketing, including:
Conversational marketing can be used to boost customer satisfaction.
There’s increased potential for cross-selling.
Humanizes the purchasing experience.
Streamlines the sales cycle.
2. Personalization
According to Emarsys, ‘Personalized marketing is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology.’ The aim is to communicate with customers as individuals and truly engage them in the process. There are many benefits to personalized marketing, including:
Personalized marketing helps to improve the customer experience.
With the help of personalized marketing, brands can provide consistency on every communication channel.
This style of marketing can help to improve customer retention and loyalty.
3. Experiential Marketing
Experiential marketing involves driving brand awareness using in-person experiences, it’s also referred to as ‘event marketing’. Experiential marketing focuses on engaging the senses, entertaining the customers, evoking emotions, and creating memories.
The idea is to involve customers in your marketing and offer unique activities. Experiential marketing allows you to deliver interactive and meaningful experiences. As COVID-19 restrictions are lifted, event marketing is certainly back on the cards.
4. Shoppable Content
Shoppable content refers to an article, picture, or video, offering the customer a portal to make a purchase. With the use of shoppable content, brands can market their products using interactive content, and marketing stories. The shopping process immediately becomes more engaging, which helps brands to drive sales. Creating shoppable content has several benefits:
Shoppable content can help to boost conversion rates.
Can gather useful analytics and insights.
Brands can use shoppable content to enhance their social media campaigns.
5. Social Media Stories
LinkedIn recently added a Story feature, stories have been popularized by social sites like Instagram. In 2021, people are more interested to click on stories instead of browsing through the regular newsfeed. To create authentic marketing campaigns, brands should create innovative and informative stories. When creating your social media stories, always refer back to your target audience research. You’ll need to develop the type of content that your customers want to see.
These are just a few of the popular marketing strategies for 2021. There are plenty more marketing hacks to explore. If you’re serious about improving your marketing campaign, consider working with a professional marketer. If you need a talented marketer to design a customized strategy, contact Joey Armstrong.