4 Ways To Help Get Your Business Back On Top
Image via DALL-E
Over time, it’s easy for business to become bland. You’re putting in the hours and seeing some profit. That’s good. Yes, but also no. When you started your company, is this what you imagined at this point in your business? It’s unlikely.
You probably envisioned enjoying the money you’ve worked so hard to make and the kind of life you’d be living. If you’re not already living that life you dreamed of, some changes need to be made. If your business survived the pandemic, you’d have a solid business model, but that doesn’t mean you can’t improve.
Running a business needs structure and careful planning, but it doesn’t mean it has to be bland. It also doesn’t mean that each day looks the same, either. Not only will you burn out from this, but so will your customers.
So, if you’re a business owner looking to shake things up and drive even more sales, you’re in the right place. Let’s take a look at how you can refresh your business and begin to reap the rewards.
Consider rebranding
A rebrand can work wonders for any business that’s gone a little stale. Your name and logo might have fallen amongst the masses, and that’s completely normal! But it’s not where you want to be. Rebranding your business might seem daunting, but it doesn’t have to be!
You might be looking at larger businesses and thinking that you cannot afford a rebrand, too, but it doesn’t have to be expensive; let’s look at a few ways you could rebrand:
Refreshing your logo and color scheme. Perhaps your current color scheme uses colors that don’t pop? Or maybe the graphics used in your logo are a little outdated and could do with a modern look?
A simple fix here would be to spend some time on Canva (even the free version) and play around with your logo and color scheme. There are lots of tools that can help you refine and refresh the feel of your brand for absolutely nothing. Alternatively, if you don’t have the time, you could hire someone using sites like UpWork to redesign your logo! Once that’s done, update your online profiles with the new look and introduce them in-store for a fresh look and feel!Redesign your uniform. Like a logo and color scheme, uniforms can quickly become outdated. If that’s the case, take the same steps as above and redesign it! Staff and customers alike will notice the fresh new look!
Refurbish your store. While this one might be the more costly version, it still doesn’t have to break the bank either. Repainting your store and giving it some curb appeal will attract attention! If you’ve done the two ideas above, stick to your color scheme! New A boards and signage wouldn’t go amiss either!
Look at your online presence
No matter what industry you’re in, online presence is essential today. Everyone who's anyone is online these days, and it’s moving quickly, too. Even if your business doesn’t need an online presence, it will benefit from having one.
First, if you haven’t already, having a website for your business is essential. The first thing people do when they hear about a company they might potentially use is go to the website to check them out. If there isn’t one, it can be a huge turn-off. People want to know your opening times, what you’re selling, and if they can buy online. At the very least, having a website that lists these things and contact information is essential. You can build a website yourself if you wish, but if you’re unfamiliar with it, then using a web design company will leave you with a professional-looking website. It will also help tie in SEO to help bring in users organically.
Secondly, you must claim your business on Google using Google My Business. It’s free to create an account, and once you’ve claimed your business, you’ll be able to update information such as your opening times, make sure your address is correct, and add photos for people to see. You can also add keywords to make sure you come up if someone is searching for a product or service you provide. Not only that, you can also receive and respond to reviews people leave you.
Lastly, it would be best to consider being active on social media with your business. You might not realize it, but people are interested in what you’ve got to say. You can use your platforms to share news about your business, share images or videos of products on sale, and keep in touch with customers in a new way. You can also use social media to run promotions or giveaways, which, in turn, will drive sales for your business.
Think about relocating
Now, wrealizese this is a big thing to consider, but hear us out. If you’ve been in a brick-and-mortar store since your business began, there’s a good chance your current location might have been chosen with a budget in mind. Now might be the time to consider relocating your business to help drive sales.
Please take a moment to think about where you’re located and whether it genuinely works for your business. While people still visit you, they would be more likely to spend money with you if you were in an ideal location. For example, if you’re running a small convenience store in the middle of an industrial park, you might want to consider relocating to a space in the center of your town or city to see much higher foot traffic.
And yes, a relocation is a big deal, but the ROI will be worth it. You could even run surveys with your current customers to get the word out about your store's location. If the overall reaction is that you might benefit from moving, it might be time to start thinking about it. You could even look into some stats for similar businesses in busier areas to see how you could benefit!
Create a loyalty scheme
Another great way to increase your sales numbers is by ensuring that people return. And a tried and tested way of ensuring they do is by creating a loyalty scheme. This is where you give them something in return for being loyal customers. You could make a system where for each “X” amount they spend with you, they get (a much smaller “x” onto a loyalty card that they can spend for money off in your store.
Some stores see large profits by handing out coupons and vouchers to customers as they check out. These could be for money of any small item in your store, and they might even feel a little redundant to you. However, many people count on these discounts, so they will return and use them!
If your sales numbers drop significantly over time, increasing sales can feel overwhelming. However, that doesn’t mean your business is over! Small and positive changes will help bring your business back on top and better than ever!
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