Customers are essential to the success of businesses of all shapes and sizes, and your architecture firm is no different. By knowing how to appeal to the public, you can broaden your target market to continue growing our company. Your field of work is competitive, and you need to remind potential clients why you should be their top choice. Delve into our tips for architects to attract more customers so that you can properly market your firm.
Update Your Website
Examine your website from a customer’s perspective. Is it easy to access and find crucial information? Are there photos and descriptions of your best work? Evaluating your website with a client’s view in mind allows you to best understand what impression your page makes. If navigating the site would be challenging for a prospect, you should update your website. For instance, all pages should have clear headers and descriptions.
Pro Tip
Consider working with a digital marketing company to evaluate your SEO rankings. Adding the appropriate keywords to your site will help you rank higher on Google so that you can attract more customers.
Create Portfolios
Aim to have a digital portfolio and a physical one. The former is for prospecting customers and giving them a clear idea of whether you’re the right option for their project. A physical portfolio is important because you can use it to show images to clients during consultations and go into more detail about your capabilities.
When making prints for your physical portfolio, using the right type of paper is essential; there are many differences between coated and uncoated bond paper, including instances when it is ideal to use each. While uncoated paper is fine for blueprints, you should use thicker, coated paper for all images of completed structures. Using the appropriate paper option increases your professionalism, which further appeals to prospecting clients.
Host Events
Another fantastic tip for architects looking to attract more customers is to host educational or networking events. For instance, host a monthly event where you invite local builders, designers, and potential customers to interact. This expands your network and allows you to interact with your target market. Communicating face-to-face with prospects will enable you to tell them more about your company to truly sell yourself and your skill level.
Pro Tip
Have flyers and business cards ready at this event so that you can hand out marketing materials to everyone you talk to.
Keep In Touch
After finishing a project, try to keep in contact with the customer by sending monthly newsletters and inviting them to events you host. They may need to hire you again or refer you to people they know. This helps encourage healthy professional growth to ensure your business thrives in a competitive market.
