Photo by @rhemakallianpur
It is no secret that the hotel industry is competitive, and that is why services like a hotel marketing agency are needed to assist those who are all over the place. In order to attract guests and be successful, hotels need to find ways to set themselves apart from their competitors.
If this is something that you need help with, then here are some tips on how you can make your hotel stand out in a competitive industry:
Offer unique amenities and services
One way to make your hotel stand out is to offer unique amenities and services that your competitors do not have. This could include things like an on-site spa, complimentary breakfast, or a concierge service.
If you can offer something that your guests cannot find at other hotels, they will be more likely to choose your hotel over others. Guests have different needs, so if you can widen your net as far as possible, you will be able to gain a larger demographic.
Have a strong online presence
In today's digital age, it is important for hotels to have a strong online presence. potential guests will often research hotels online before making a reservation, so it is important that your hotel is easy to find and has a website that is user-friendly and informative.
People need to know what they are getting themselves in for, they do not want to find out whilst they are there that a hotel is not a good fit. Make sure that you have everything about your hotel on your social media pages and website.
Update it as much as possible so that your future guests do not miss anything important. Promoting yourselves online is an essential part of running a business.
Provide great customer service
Another way to make your hotel stand out is to provide great customer service. This includes things like being friendly and helpful, responding to guests' needs quickly, and going above and beyond to make sure they have a positive experience.
If you can provide excellent customer service, guests will be more likely to choose your hotel and recommend it to others. A smile and a chat can go a long way towards a positive review that will show up online.
It does not take much to offer good customer service, all that is needed is decency and care for guests, and that can make all the difference.
Keep your hotel clean and up-to-date
An important way to make your hotel stand out is to keep it clean and up-to-date. This means regularly cleaning all areas of the hotel, including the guest rooms, public areas, and back-of-house areas.
It also means regularly inspecting and repairing any damages or wear and tear. If guests see that you are keeping your hotel clean and well-maintained, they will be more likely to choose your hotel over others.
Your electrics should be checked constantly, and machines should be assessed to make sure that they are not on their last legs. This will be highly beneficial in creating a welcoming environment for guests.
Offer competitive rates
Finally, one of the most important ways to make your hotel stand out is to offer competitive rates. Guests are often price-sensitive when choosing a hotel, so it is important to offer rates that are in line with or below your competitors. You can also offer special discounts and promotions to attract guests.
If you have seasonal discounts, then promote them on your webpage. Do you do a special weekend package or romance package? Promote that as much as possible, especially around the holidays when people are looking for a nice getaway.
By following these tips, you can make your hotel stand out in a competitive industry and ultimately attract more guests.