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Your website is the heart of your online activities and will remain so for a long time. Many potential customers/clients use your website as their first port of call. It is the runway for existing customers, prospects, people who draw your attention to yourself through activities on the social web and, of course, the goal of all online advertising activities. But first and foremost, the goal is to make them findable or visible. If not, who will be seeing your website, or the great content that you create? A beautifully designed website will help you and it is recommended that you take a look at My Business Venture for further reading.
To be optimally found in the search engine Google (and ideally also on BING and Yahoo) is therefore an important goal of your marketing and online strategists. It is crucial that you are placed on the first 1-3 pages with the key terms of your core topic. Positioning on page 4 or even further back means that your website is as good as invisible to most searchers. It has become almost impossible for businesses in the hotel industry to appear in the first 10 places in search terms such as “Hotels in London”. There are just far too many. If you take a small, unknown town, let’s say “Hotels in Arad, Romania”, you are likely to hit the first three pages, because the town is small.
The first goal is therefore to optimize the visibility and findability of your homepage. Here are some tips to make your website more easily found on Google:
1. Google likes technically flawless sites.
Google likes technically flawless sites that offer unique content. Make sure that different Internet domains do not refer to the same content. The risk that these domains will appear on the Google index for duplicate content is great. And that is not good.
2. Interesting domain names
It is really good for findability if your Internet domain (address of your home page) and subdomains (addresses of your chapters and subpages) are meaningful and contain the most important search terms for the respective page. Of course, a friendly URL alone is not enough. Oh, the content of the page must deal with the topic in a qualified and unique way. The generation of such addresses is possible with modern editorial or content management systems.
3. Responsive design is a must
Millions upon millions of smartphones are bought every year. A responsive design of your own website and the associated booking software should be tackled as soon as possible. Google rarely shows pages that are not optimized for mobile devices to visitors who use a smartphone or tablet. "Responsive design" means that your website automatically adapts to the size of your visitor's display. The maintenance of the mobile page, including the mobile booking engine, should be done automatically, and the maintenance of the mobile or responsive website should be part of your content management system. You can use a company to assist you with this.