The general public may or may not know much about how to run a business, but there are certain matters they are intimately familiar with. They know how to purchase and use the services of a business thanks to how integrated they are in our daily lives, and they also know the many different tricks of marketing. They have thousands of hours of exposure to this, and so it’s not hard to see they may have become adept at ignoring it, too.
Yet it does sometimes seem as though businesses rely on the same old slogans and techniques to drum up business, even if they seem somewhat artificial, hollow, and out of date in the middle to late 2021. Of course, we’re far past the days of Doctors advertising cigarettes, but it’s true to say that sometimes, promotional material can feel very hollow and uninteresting. But how can we prevent our marketing from seeming so hollow in that way? Odds are, with a little care and attention, we can cut through the standard doctrine and offer a little personality. Let’ see how that might work:
Word Things Appropriately
It might seem that good copywriting is focused on optimizing each word to totally extract all money, interest, and goodwill out of your audience, and so it can seem like an artificial practice to hire a marketer or copywriter capable of this. Actually, the competence of a copywriter is being able to take marketing concepts and make them relatable, understandable, and, dare we say it, even enjoyable. Sometimes, being a more human business means knowing how to present yourself, and that takes a little planning.
The Full Suite of Customer Rewards
Offering the full suite of customer rewards if you can. This means using the best promotions company to help gear your strategy going forward. That might mean using customer loyalty programs or point progress integrations, or simply offering sweepstakes to enhance your lead engagement as necessary. It might be that you run giveaways, or that you simply reward those who choose to support you after Covid, or you just do your best to enhance value for your users. The more you can focus on making the relationship balanced in favor of the consumer, the more they will attempt to balance it back to you. In this era of social consciousness and the need for transparent businesses, this can be a fantastic move forward.
Just Be Human
Just be a human firm. What does this mean? Well, do your best not to have the voice of a firm that has invested millions into marketing and measuring the ‘zeitgeist of a given year. You see this with companies that have thrown themselves behind talking in memes in order to relate to the new generation, and it often just comes across as crass, boring, and ill-fitting. For that reason, don’t feel you have to fit any mold. Just be you, and the vision that accompanies your business is good enough for dictating the tone you use.
With this advice, we hope you can stop your promotions from seeming so hollow, even in a world bathed in marketing.