4 Elements Of Your Business Website That You Need To Get Right
Image via DALL-E
Your business website is an essential part of your brand. You need to address a few factors, and we suggest you focus on these issues.
The Name
First, you should think about the name of your business website. It’s worth noting that this can differ from your business brand's name. Domain names can be competitive, and you might not get your first pick. However, it’s worth taking some time to find the right domain. Research shows that a domain name can impact your SEO, even if customers don’t start by typing in the domain to search for your business. If you want to know how valuable domains are, they are commonly used as non-fungible tokens. What are non-fungible tokens? This is essentially a way for someone to take ownership of a valuable digital asset.
The Message
Your website should send the right message. The message can connect to the design of your website and the way it looks as well as how it feels. For instance, if you are running a wellness business, then you must have a clean, clear, and simple design. On the other hand gyms and similar business websites will usually have videos running in the background to ensure that it feels active and energized. If you're not already well-versed in web design, you might be getting outside help from an experienced company like Blue Collar Websites when setting up your website. If that’s the case, then you should ensure that you have a style guide to hand that they can follow.
The Next Step
It’s worth considering the next step users will take once they land on your website. You might be interested in pushing them towards a purchase or simply guaranteeing they engage with your website. One way that you can guarantee that customers engage is by investing in online chat software. A chatbot will ensure that customers immediately engage and can quickly find the answers they need. Various research shows that customers prefer this to speaking with an employer on the phone or through a video call.
The Technical Elements
Finally, you need to ensure that you are getting the technical elements of your business website right, too. Technical aspects of your website can impact everything from the user experience to Google's impression of your website. Some of the critical technical details you need to get right include the speed of your site and the structure. You should make sure that pages load rapidly, regardless of what piece of tech a user may be accessing it from. Similarly, it would be best to consider ensuring your website has a simple structure that customers can easily explore.
We hope this helps you understand everything you need to do to make your business website a success. If you take the key steps here, you will be in a far stronger position on the market and secure the longevity of your company.
Subscribe to our newsletter and explore insightful conversations on workplace culture, burnout, and leadership at the Breakfast Leadership Network, ranked in the top 20 globally. Join us to thrive in the modern work environment.
Please stay connected with us. Check out the Breakfast Leadership Show Podcast for more insights and valuable content. Join our podcast and get inspired by top industry leaders’ leadership lessons and success stories.