Source: @robman
With the rise in smartphone usage, it was only inevitable that there would be increased popularity in mobile apps too. Whether you download them to play a game, if you use them to scroll through social media, or if you just want to find out the latest news, they all have their own purpose. However, even though they are different, every app has the same goal in mind, and that is to provide you with a service that you enjoy.
Understanding the latest trends in mobile app trends, such as taking a look at Cell Phone Deal will give you a better idea on what trends are happening in the mobile app world.
Whilst you may think that some of the apps you use have been around forever, they all had to start somewhere, and they all had to find a way to get off the ground. This could have been done through a professional app marketing platform, or other methods. Here are some of them below.
Use Influencers
Influencers do what they say on the tin. They can influence people when it comes to some of their buying and engagement decisions, and if they wholeheartedly believe in the product or service that you are offering, this type of power can go a long way. By reaching out to some of the popular influencers on the internet or social media and showing them your app and what you can do with it, they can promote your application to the thousands of followers they have. With the constant growth of gaming apps, influencers are looking for legit games that pay real money. You will be able to receive honest feedback from a neutral party, therefore you can make any necessary changes before it hits the market. With anything in life, the more people who know about your app, the more successful it will be in the long run.
Email Marketing
As a business, you must have a professional business email, right? This is where you send newsletters or updates about any new changes in your business to your loyal customers, as well as conversing with other industry professionals. This simple, yet effective marketing strategy has been known to help businesses market their product or service, so why wouldn’t you use this method to help when it comes to marketing your app? Now, you don’t have to completely take over the email with news about your app. A short paragraph at the bottom of your message detailing all the information about your application is enough to point people toward this endeavor. Make sure you include a link to the app if you have one, as this can direct them to its official page.
Create a Demo Video
Sometimes, it can be hard to get your message across over email, or through social media. Some people may skip over this information if they find that it is too wordy, so this is where the idea of a demo video could be particularly useful. It is one of the best ways to show people what your app looks like, what it does, and how it can have an impact on lives. When creating your video, you will want to make sure that it looks as professional as possible, so you may want to get in touch with individuals who specialize in this area, as this way, you will be guaranteed the best results. Upon completion, market your app through a page on your website or through social media, as these sites provide you with the opportunity to share posts, and the more shares it gets, the more people will know about your app.
Have an Eye-Catching Icon
If you have ever spent time on any App Store, you will know how many different mobile applications are on there, all of them hoping that they will download yours above competing apps. Therefore, you need to make sure that you have an app that stands out amongst the crowd. You want to get noticed. You want people to purchase your app instead of others in the same category. Unique shapes and bright colors are enough to get people to click on your app, but only if they have been professionally created.
Use Social Media
Finally, don’t be afraid to use social media. In fact, you should already have a presence on multiple sites across this sector, as it can be an essential communication tool going forward. Facebook, Twitter, and Instagram have millions of users, and as they have features that allow you to share, reply and comment on posts, you can reach people from all over the world. It is the perfect marketing tool for your app, so broaden your horizons, and use social media to your advantage.
Even though we have placed emphasis on these points, there are many ways to market your app to the wider community. This is your App! You must make sure that you feel comfortable with the processes you wish to incorporate into your marketing campaign. And if they aren’t listed here, what are they? We would love to know!
