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If you want your website to reach more people, it’s important to focus on making it as accessible as possible. Doing this can be difficult in some cases, especially if you’re a niche website that doesn’t really have a large audience, to begin with. But if you focus on making your website more accessible and also more convenient to use, then you’d be surprised at how much growth you could see. So in this post, we’ll be taking a look at how you can make your website easier to use and more appealing.
Consider adding multiple language options
Offering multiple language options is extremely important because it ensures that people from different countries can use your website. This can be expensive to do professionally, but using the Google Translate API can help you achieve similar results for very rough translations. It might not be perfect, but it can often be enough to get the general message across and it usually doesn’t take very long to achieve. In the future, you may want to consider a professional translation if a large majority of your audience is from overseas. But for now, an automatic service is good enough.
Accommodate both mobile and desktop users
Internet users are almost perfectly split between mobile and desktop users now. This means that you need to accommodate both. A website should react to the platform it’s being displayed on, hence why reactive designs are so popular these days. Reactive designs are automatically implemented by the most popular website building services, but you may need to enable it or tweak some settings to get the best results.
Make general improvements to the speed of your website
One of the best ways to improve your website is to speed it up. Remove heavy elements such as auto-loading videos and large images, optimize them so that they don’t take up too many resources, and add alternatives such as alt texts for your photographs to help your visitors save on their mobile data while still understanding the context of those pictures. Even speeding up your website’s loading speed by a few milliseconds is a huge improvement that your customers will notice and appreciate.
Add a search function
If your website has a lot of pages, your audience will thank you for adding a search function that lets them quickly and efficiently go through all of your pages to look for something specific. This can be implemented with help from your website builder or dedicated website designer, but you can also add the feature via Google as well. There are different ways to achieve a search functionality, so it might be worth trying different options to see what works best for you.
Focus on better navigation practices
There are many great website navigation practices that you should be applying to your website. For example, you should focus on avoiding spaghetti links that make it hard for your visitors to find what they’re looking for, and you should also try to avoid having too many links and separate pages by consolidating things as much as possible.
