Source: @christianw
Amazon is one of the biggest retailers in the world. Its warehouses are spread across various continents, and the number of products listed is unimaginable. Product ranges vary drastically, from health and beauty, homeware, medical, pet care, and so much more. If you have created a product and want to sell it or want to get in on drop shipping, Amazon is one of the best retailers to use. It has an excellent reach, with millions of consumers using it regularly. It also has an excellent reputation and offers various shipping options, meeting numerous customer demands. If you want to start using Amazon's platform to sell, there's a lot to consider. Are you going to do everything manually? Are you going to reach out to the sunken stone amazon marketing agency for marketing help? What products are you going to sell? Fear not; this guide can help you decide what you want to do with your Amazon business!
Do market research
Truthfully, you can probably put anything on Amazon, and someone will buy it. Even if your product is quite niche, there will still be a buyer. However, doing a little market research will certainly help you. By doing some research, you can see what niches are overly saturated, what kinds of products are selling well, and at what price products sell. This research can give you an idea of what types of products you want to sell and for how much. Plus, market research also gives you the advantage of looking at competitors and seeing what they're doing. From this research, you can replicate what they are doing well and improve on what they're not doing so well.
Decide on your amazon plan
When you sign up to Amazon as a retailer, you're faced with a choice. You can either opt for a professional seller plan or an individual seller plan. One of the most significant factors in your decision is how much you think you'll sell. If you want to sell on Amazon as a side gig or only want to sell one particular niche product, the individual plan may be best. This plan is ideal if you're planning to sell less than 50 products or so a month. There is no subscription fee, just a seller's fee every time a sale is made. There are other fees, such as referral fees and closing fees, but you can look into those when you look into the plan in more depth.
A professional plan is for sellers who make selling on Amazon a full-time job. They are constantly hunting for new products and listing them. This is also an ideal option for established businesses who want to sell their products using Amazon. Rather than a fee every time a sale is made, there is a monthly subscription fee. This will depend on where you live, but it's usually around $40 or £40. Once you have selected your plan, you can use plenty of tools to create your platform.
Choose your product
When choosing which products to sell on Amazon, one of the first things you need to do is see if that product is already being sold. If yes, look at how well it's selling and how much it's selling for. This will then give you an idea of how much you will want to list the same or similar products for. If not, this gives you a great advantage. Not only can you sell a product for how much you think it's worth, but you also have no competition. So, if someone needs your product, they'll have to buy it. Remember though, don't set the price too steep as consumers may look to shop somewhere else!
Consider marketing
Perhaps the most crucial element to selling on Amazon is marketing. If you already have your own website or are experienced with selling online, you will know that getting noticed online is the hardest part. Software such as Google and Amazon have algorithms that no one knows the formula to, and these algorithms will pair up consumer’s search queries with relevant results. Marketing correctly will help your products come up as a result when necessary. Not only does this mean consumers are more likely to buy the product you're selling, but it means you can also be competitive with other sellers. Marketing on Amazon can take time. If you're focused on finding products to sell, then it's usually best to reach out to a marketing agency experienced with Amazon marketing. This way, the right tactics are being implemented and your platform can get more recognition.
Once you get the hang of selling on Amazon and establish your business plan, it will become incredibly easy. Before you know it, you could be making a huge profit!