Businesses across every different industry need powerful and cutting-edge marketing
tactics, to stand out and grow their companies. Marketing can often feel complicated, with so many different elements and options. To make your life a whole lot simpler, try checking out these free tools to support your 2021 marketing strategy.
1 . Hubspot CRM
Hubspot CRM is a great platform to help you manage your customer relationships. It’s simple to use, supporting your business to organize your customer interactions, chase up leads and improve your customer experience.
Using Hubspot you can create contact profiles, monitor your deals, and track performance, all in one place. There are plenty of handy features such as social media integration, tracking site visitors, communication via drag and drop, marketing synchronization, email connections and scheduling.
2. Answer The Public
Entrepreneurs know by now that content marketing is highly important, from your videos to your blogs. Answer The Public is a tool that can help you to find great topics to write your blogs about. The tool uses popular keywords, and niche search subjects, to give you awesome ideas. The platform is simple to use, all you need to do is put in a word that your target audience are probably searching for. Once you’ve done this, the software shows you related questions, based on trending searches, and this keyword.
3. Mention
Mention can help you with your online reputation management, the tool helps businesses to monitor ‘mentions’ of their name online, whether positive or negative. Alternatively, companies can use this tool to input different search terms, to find out which industry topics are trendy and popular. As well as providing info on social mentions, the software assesses performance and helps to engage your staff. There are several different ways to use mention including:
Find influencers who can support your brand.
Track how your brand performs (including your online rep).
Track campaigns and identify new opportunities.
4. Canva
Canva is a useful tool to support businesses with content creation. It’s a design platform that makes it easy for anyone to create professional-looking graphic design work. Canva can be used in many different ways whether it’s graphics for your website, blog content, or presentations. Businesses are under increased pressure to make content engaging and to create content that’s consistent. With Canva, it’s easy to reach both of these objectives. There are plenty of cool features that come with this software, including image cropper, speech bubble maker, free icons, design grids, templates and more.
The COVID-19 pandemic has put the marketing industry under a lot of pressure. All across the globe businesses have needed to adopt new marketing tactics, and improve their existing strategies. To learn more about marketing during COVID-19, particularly in the creative world, check out insights from marketing professional Frederica Ward.
To improve your performance, stay on the lookout for new business technology that can improve your marketing strategy. As trends grow and technology develops, there are plenty of ways to support your campaigns.