Photo by @vmxhu
Online videos are important because they allow a company to explain their products or services more fully. A product can be viewed from all angles and in action. A service can be explained in a more conversational way. So, this article will explore why they can be considered such a useful marketing tool and how shoppable video is finding favor with the digital marketing world and consumers alike.
Better at Explaining a Product
One of the key reasons why videos are used in a business is to engage users with the internet shopping experience. They work because they are far better at explaining a product than just showing it in still life and only listing its main features. An actual demonstration puts in the mind of the shopper just how they can make use of the product. It can then become something that they then wonder how they ever did without. That is, when they see online how easy it is to use and what added features come as part of its package. All the accessories of a product can be demonstrated in addition to the main product.
Full Attention
A video, if well filmed and constructed, will generally receive the full attention of its audience. Particularly if the video is exciting and engaging in tone and people can really associate with what it is about. Realism is essential in these situations. Videos can be serious or comical and still receive full attention if informative enough and useful.
It’s also key to protect your equipment from all the weather elements. A good Camera bag hire will protect and store your gear while maintaining functionality.
Emotion
Online shoppers are more likely to feel a message than reading one, which is where a video comes into its own. It will get into the mind of a potential customer more. That is, with regards to remembering the message and seeing them using the product on offer. To have a potential buyer connect on an emotional level with a product is a wonderful way for a business to increase sales. In addition, videos made with the special software that can be obtained to make them with ease can be made for training purposes, just as they can be used to sell products. For instance, the same video used to promote a product online could also be used to demonstrate the product to high street workers, who then need to demonstrate it to customers. Everyone will feel that they know more about the product and feel comfortable about not only buying it but then using it after purchase. It will be almost like the user no longer needs to worry about reading the full instructions, which many people tend to avoid, although it is best if they do, as no demonstration can show absolutely everything to buyers that they should know. Specifically, how to care for the product in the longer term.
To sum up, a video will be better at explaining a product to customers as well as members of staff, in holding the attention of viewers, and engaging with buyers on a more emotional level. If you can achieve that as a business, you are more than half-way to selling a product or service. Also, there is something in the fact that a person needs to sell themselves to a potential buyer before they do the product. The thinking behind that is, as the customer, you want to trust that the person selling you the product is of good character and so can be trusted to tell you the truth about it. With a video, the demonstrator has an opportunity to do this in a candid way. They can engage with the viewer while demonstrating the product as if it were inside their own home. Videos can be so realistic that it might appear that way. A pet might be included for effect, that can casually stroll into the video. Dogs and cats appeal to most of the population and act as a wonderful selling tool. They create natural situations.