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Creating engaging content comes with its challenges. Knowing which platforms to use, which editing systems are best, and how to record analytics can feel overwhelming. Once your business is off the ground, focusing on content will help take things that step further. Utilizing social media and content will increase your presence in the digital sphere, attract new customers, and propel the momentum even further.
Up your social media game
Having a social media presence is key as a marketing strategy. This doesn’t mean just setting up the accounts, putting in the basic information, and leaving it be. Being active on social media will become more natural once you have learned the ropes.
Take steps to develop a full social media strategy, having particular posts go out on certain days of the week. You could have a #TalkThursday every week, including a different discussion topic, and sharing relevant insights from polls and consumers. This is an excellent way to gain crucial insights to drive your content strategy even further while providing valuable content for your customers too.
Using an online system like Trello, you can pre-plan your social posts. This ensures that enough content is going out at a consistent rate while giving you the option to shuffle things around.
Making the most of social media doesn’t just mean putting out content but increasing your brand awareness and getting to know your audience. As people begin to engage more with your content, they will learn more about your business’s identity, and in turn, you will learn to understand consumer trends in a way that drives innovation.
Living in an age dominated by technology, social media is a tool simply too powerful to ignore. Doing give-away competitions, comic posts, video content, and having unique imagery are successful yet simple strategies for boosting engagement. As you experiment with different techniques, you will find the best ways to grow your audience using social media - and these will become invaluable to you.
Make the most of video content
Creating video content has never been easier, with many people turning to iPhones rather than the more expensive option of professional cameras.
Using an iPhone does not necessarily mean your video content can’t be professional, though - with the right editing tricks, tips, and equipment, your audience won’t know the difference.
Despite its power as a marketing tool, it’s important to be strategic with video content and not assume it will be successful on its own. Video content is much more likely to be engaged with when it looks professional. High-quality subtitles and attractive thumbnails are some sure ways to drive traffic to the videos.
Videos are the type of content people engage with the most. While people enjoy blog posts and articles, they are much more likely to click on a video than read something. 51% of Marketers in 2018 cited video content as having the best ROI. Essentially, people prefer content that is easy to digest and entertaining.
The key to catching people’s attention in the first place is creating aesthetic video content. To create truly compelling videos, invest in an iPhone filmmaking kit. The option to rent equipment means that for any upcoming project or campaign, you can have the right gear to make your content look professional and clean. Optimum lighting, edgy camera angles, and high quality will give your video content that extra component to stand out.
Let the analytics guide you
Perhaps the most important point to remember when developing your content strategy is analytics. Let the data drive your decisions and help you assess which strategies are working best.
Most social media platforms have analytics embedded, meaning you can easily record and export data surrounding your content. Using these analytics helps you to make smarter, more informed decisions.
Using analytics will tell you more about who your audience is and what type of content they prefer. Not every post will get high engagement rates, but becoming aware of trends will help you establish what is or isn’t working and why. As you run campaigns and plan future content, you can feel more confident that it will reap results.
Engagement rates do not always reflect the quality of content. Sometimes, particular times of day are better than others for posting. Other factors include using the right keywords and hashtags; getting your head around this will help you to beat the algorithm and ensure that your content is gaining maximum exposure.
A successful content strategy requires both a creative flair and a data-driven approach. Finding a balance between the two allows for compelling content based on relevant consumer trends, driving your content onwards and upwards.