Big and small businesses can benefit from the wide variety of tools designed to make things easier for managers and employees. If you’re having difficulty with something, there’s a high chance that there’s a way around it or a way to make it easier, and that’s the whole point of using these tools, is to help your business! Some tools are free for you to use, and some will cost money - but in any case, you should consider them as an investment to help you make more money later on.
The cloud
If you aren’t using the cloud to improve the efficiency of your business, then you’re hindering yourself a lot. Different services offer cloud solutions, which can mean you and your employees have constant access to everything you need. Everything gets to be in one place; you must deal with much less paperwork! Some services even allow you to grow your cloud usage as needed, meaning you won’t have to pay for extra space you don’t need immediately!
Marketing tools
Not everyone out there is a skilled marketing expert, or an expert in cinematography, and you shouldn’t have to be when it comes to making advertisements for your business! If you’re a small business, the chances are you don’t have the kind of funds you need to complete a professional-looking marketing campaign, but that can be helped! There are tools out there that let you create your advertisements without the need to put in a lot of work or hire a professional to do it for you.
Honestly, there are a plethora of free marketing tools out there if you’re on an extremely tight budget, from having a Bitly free account if you need a good link shortener, there’s even Canva for graphic design, and of course, social media is technically a free tool that by all means you should be utilizing. YouTube and Pinterest are included in that, too.
Making your ads quickly and efficiently is one thing, but calculating your ROI (return on investment) with the same tool is perfect for your needs! You want to know that you’re getting your money’s worth if you’re investing in this tool, and you can use the data to help improve your next move.
Social media
Social media is more than just an app you can use to stay in touch with your friends and family, it can be a tool you can utilize for your business to help improve customer relations! By putting yourself on social media, you stand to gain many benefits. Firstly, you can use it to market your new products or put out infographics informing customers about what you’re offering. So you have free marketing available to you, but on top of that, and more importantly - you have the perfect solution to receiving customer feedback! Apps like Twitter allow you to make polls for your followers to interact with, and you can get quick results on questions you would like to ask your audience.
These are just a few tools you should be using to improve your business’s functionality. There’s plenty out there to be employed, and many are free!
