According to various economic studies, today companies achieve favorable results when applying ecological practices in their activities. It is not about selling organic products, but about changing the paradigms of how work is done in a company. When a company advertises that its products or services are made with clean energy, for example, positive sales results are achieved. According to Entrepreneur, when the main objective of a company is not the commercialization of products, it is a challenge to preserve non-renewable resources.
In order for your business to optimize its environmental footprint, it is necessary for all company employees to be aware of the importance of the ecological factor, not only for the good of the planet, but for better impressions with the client. Although it sounds a bit moralistic, it is not consistent for a company to promote its good environmental practices if its employees do not follow them. For the work team of a company to follow these principles, we recommend, for example, encouraging the recycling of paper, plastic and batteries by running internal contests. You can also promote not using disposable containers for coffee or water or having vegetarianism one day of the week. It should be an obligation that all electronic equipment not in use is turned off when offices are closed. If you use product packaging, then opt for eco-friendly packaging.
Get active!
It is advisable to invite customers to be an active part of the company's ecological campaigns or events. It is suggested to teach them how the company carries out its tasks, because this brings confidence and security. In addition, these campaigns promote good practices from customers and the community. By being transparent with customers, you show that the company is not part of some companies that do misleading or false green marketing, which is also known as “Greenwashing”. The idea is to convince the public that good practices are not only intended for acceptance and good corporate image.
Many customers do not want to buy products or services made with green practices because their cost is higher. That's why your company needs to do a good job strategizing so that customers know the benefits of choosing the green alternative. It is important to include in all commercial information, the ecological responsibility that one has, including business cards, electronic signatures, business letters, etc.
Build a network with other companies
Strategic alliances with other companies that have an ecological ideology will help you to enhance the results and the relationship with your customers. Doing joint activities for the environment can serve to expand the coverage of your business and find support for certain tasks. Also, the experience of other companies can help guide your own ecological experience. The future of green is coming and 2021 will see even more changes within the world, to combat global warming and to start on a new journey towards better resources and a healthier world for all. It is time to start creating a better future and it all starts with sustainability.